User Generated Content Terms and Conditions

We love your photo and the way you’ve used our products in your space! We believe others will love it too, which is why we would like to use and publish your photo on our websites and social media (and perhaps even on digital screens in our physical stores). But first we need your permission to use your photo in this way. 

We are IKEA Retail Service AB (“we”, “us”), a Swedish limited liability company with company registration number 556661-0886 and registered address: Hus A PL3 Copy 1, 205 28 Malmö, Sweden. We are part of Ingka Group, which means that we are ultimately owned by Ingka Holding B.V. 

These license terms apply to our use of words, images, illustrations, photographs, data, information or other content, featuring IKEA products, that you have created and published on a third party platform or website (e.g. Instagram, Facebook and Twitter) and in relation to which we are contacting you (the “Content”). 

If you agree to let us use the Content on the terms described below, we ask you to respond by posting #yesIKEA to the IKEA comment on your social media account. Your reply should be placed in the same thread, chat or private message and be made without any conditions or additions whatsoever (a #yesIKEA with any additional text will be interpreted as a “no”), so we can be certain that you agree to our use of the Content as set out below. Please note that an authorized service provider (like Yotpo Ltd) may connect with you on our behalf. 

License grant and warranties to IKEA Retail Services AB By responding to this message with #yesIKEA, you: 

a) confirm that you are at least 18 years of age, or, have permission of a parent or guardian to agree to these license terms. 

b) warrant that the Content is your original creation and not copied from anyone else or, alternatively, that you have obtained from the rights holder all rights necessary to allow us to use your Content in accordance with these terms; 

c) grant IKEA Retail Services AB and its affiliates a non-exclusive, royalty free, worldwide, sub-licensable, assignable and perpetual right and licence to use, edit, modify, copy and crop, show, publish and distribute the Content, in all formats on all Ingka Group mobile applications and retail websites, including but not limited to all sub-domains of ikea.com, on digital screens, digital projectors or equivalent in our stores and others physical locations, as well as in any third party platform or website (whether existing or future) used by any company in Ingka Group (collectively referred to as “IKEA Media”), for communication, marketing or other commercial purposes; 

d) grant IKEA Retail Services AB and its affiliates the right to use and publish my social media username or nick name (sometimes also referred to as “handle”) in connection with the Content, on all IKEA Media, for communication, marketing or other commercial purposes; 

e) warrant that the Content does not infringe or otherwise violate the copyright, trademark, trade, privacy or other intellectual property or other rights of any third party; 

f) to the fullest extent permitted by law, waive any moral rights you may have in the Content, such as any right you may have to be named as the copyright holder and/or creator of the Content or to protect the integrity of your Content; and 

You acknowledge that we have no obligation to publish your Content on IKEA media and that any published Content may be removed at any time, without notification. You agree that you will not receive any payment or other remuneration if we use your Content in any IKEA Media. Removal of the Content or the #jaikea from the third party platform where you posted it and confirmed your agreement to these license terms, will not automatically revoke the license or result in the removal of the Content from IKEA Media. Please contact IKEA Customer Support if you no longer agree to let us use the Content in the way described above. 

 

Release 

To the fullest extent permitted by law, we will not accept responsibility for any damage, injury or loss whatsoever, suffered by you as a result of the use of the Content by us or any of our affiliated companies.

You also understand that by granting us permission to use your Content, you release, acquit and forever discharge IKEA Retail Service AB and each of its present, former and future officers, directors shareholders, representatives, employees, partners, principals, agents, affiliates, subsidiaries, predecessors, successors, assigns, beneficiaries, heirs, executors insurers and attorneys (collectively, the “Released Parties”) from any and all claims, actions or proceedings of any kind, and from any and all damages, losses, liabilities, demands, costs, and expenses, including reasonable attorney’s fees and expenses, relating to or arising out of the use of your Content as contemplated by this license.  

 

Personal data 

Please read our Privacy Notice for information about how we will process your personal data for purposes of this license grant and our use of the Photo.

 

Governing law

This license grant shall be governed by and construed in accordance with the laws of Sweden without regard to its principles of conflict of laws.

 

Acknowledgment and Agreement

By responding to our request with the hashtag #jaikea (without any conditions or additions), you acknowledge that you have fully read and understood the above information and that you agree to the use of your Content in accordance with these license terms. 

In a hurry?

IKEA Retail Services AB will store your social media username (“handle”) together with the photo (“Visual Content”) that you license to us, to document that you are the owner of the Visual Content. We never publish the text that you have posted together with the Visual Content, but we keep it in order to understand the context in which the Visual Content was published. We want to recognise you as the copyright holder, which means that we will always display your username together with the Visual Content whenever we publish it on our websites, social media or other digital communication or sales channels.  

If you no longer want to us to process your personal data (i.e. the username or the Instagram post), please contact IKEA Customer Support and they will help you out. 

We know how important it is for you to understand how we use your data. This Privacy Notice sets out how and why we collect, use, store and share your personal data when you enter into a license agreement with us to use your social media content featuring IKEA furniture or products (the “Visual Content”). 

We encourage you to read this Privacy Notice carefully and if you have any questions or concerns about how we use your personal data, please contact our Customer Support Centre and we will try to address your concerns. Our Customer Support Centre can also put you in contact with our Data Protection Officer if you have more specific questions or concerns.  

We are IKEA Retail Services AB (“IKEA Retail” or “we”, “us”), and our registered address is HUS A PL3 COPY 1, 205 28 Malmö, Sweden. We are part of Ingka Group, which means we are ultimately owned by Ingka Holding B.V. IKEA Retail is the data controller of any personal data it collects, processes and holds about you in relation to your Visual Content. 

 

What personal data is collected and why?

Granting IKEA Retail a license to the Visual Content is completely voluntary. However, if you do enter into the license agreement, we need to know who you are so that we can connect the Visual Content to you and document our right to use it. This means that we will collect your social media username (“handle”) and store it together with the Visual Content. 

We also collect the text that you have posted together with the Visual Content to understand the context in which the Visual Content has been published and to assess whether it is appropriate to use by Ingka Group. We always want to recognize you as the copyright holder of the Visual Content, which means that your social media username will be displayed together with the Visual Content when published on the IKEA retail websites, social media platforms and other digital communication or sales channels. 

 

Legal ground for processing

The legal ground for the processing of your personal data is contract (the license agreement between you and us) regarding our use of the Visual Content.

When the Visual Content is sublicensed to other Ingka Group companies, they will process the personal data based the terms of this license agreement to honour the sublicense agreement with IKEA Retail and to identify you as the copyright holder of the Visual Content. 

The legal ground for initiating the search for users on social media channels is a legitimate interest. Since you have tagged IKEA in your social media post we have a legitimate interest to look at those posts.  

 

Who has access to your data?

Whenever IKEA Retail sublicenses your Visual Content to another company in Ingka Group, your social media username will be transferred together with the Visual Content and the connected text to that Ingka Company. The receiving Ingka Company will only use your personal data in the way described above.

The Visual Content is stored in a database that is operated by IKEA IT AB (which is another company in Ingka Group) and we have also engaged external service providers to help us with the collection of data and hosting of the database.  

These service providers may transfer your data outside of the European Union, in which case the transfer of your personal data is secured by additional safeguards, such as e.g. an agreement incorporating standard data protection clauses adopted by the European Commission. You can obtain a copy of such safeguards by contacting the IKEA Customer Support. 

 

Data access, correction or removal 

If you would like to obtain a copy of your personal data, object to IKEA using your personal data where the legal basis is a legitimate interest, or if you would like to ask us to correct, restrict (‘pause’) or delete your personal data, you can contact IKEA Customer Support and they will help you out.

 

How long will we keep your data? 

We will keep your social media username and the Visual Content that you have posted from the date you confirm our use of the Visual Content and as long as we find the Visual Content relevant for the business or until you terminate the license agreement. The database with customer Visual Content is continuously reviewed to make sure that we don’t store Visual Content (and related personal data) longer than necessary.

 

How will we secure your data?

We take the security of your personal data very seriously. We have implemented various strategies, controls, policies and measures to keep your data secure and keep these measures under close review. We protect your data by using encryption techniques and we use other safeguards such as firewalls and password protection. We do our best to ensure that your data is protected and only accessible to Ingka Group employees (or subcontractors) who need it to carry out their job responsibilities.

 

Complaints

If you are unhappy with the way we process your personal data please let us know and we will do our best to address your concern. In addition, you can raise a complaint with your local data protection authority.