Are your eyes wide open? Join us in the movement.

We at IKEA stand for equality and fair treatment of people in all circumstances and situations, including the life at home. This is why we decided to become the voice in raising awareness and fighting against the domestic violence as one of the most pressing issues at homes in Baltics.

1 in 4 woman in Lithuania has experienced violence from her intimate partner at least once in her life.

_{Data source: the State Data Agency}

Our long-term commitment

Launched in 2020, the „Notice violence“ initiative goes on and contributes to our vision to create a better everyday life for the many. Starting with 2024, we are investing more than 1 million euros against domestic violence within next five years in the Baltics, expanding our long-term social responsibility commitment. Investments include three directions:

educational awareness,
practical makeovers at the crisis centres,
internal engagement and support, including both education and psychological support for co-workers and makeover volunteers.

Spreading awareness

We believe that domestic violence is not just a matter of two or something to be dealt alone, it is the responsibility of society as a whole. This is why we want to become one more voice speaking about the social issue.

Are you able to notice domestic violence? Can you recognise defferent forms of it? Do you know what to do if you suspect violence? To answer all these questions, we have started an awareness campaign.

What to do if I suspect violence

Be kind and attentive while talking to a person who is a victim of domestic violence.
Do not judge the victim’s actions or failure to act. Be patient and open.
Point out that violence is not the victim’s fault.
Do not urge the victims to act here and now, do not press them or be too intrusive. Allow them to open up at their own pace.
Encourage the victim to seek specialized help: police, medical care, specialized help centres.

_{Source: visureikalas.lt}

Learn more

There’s always someone to trust

In case for support:

contact the Specialized Assistance Centre by phone +370 700 55516 or at www.specializuotospagalboscentras.lt,
find the nearest place of assistance at the website: www.visureikalas.lt,
dial the emergency number 112 to report domestic violence in urgent situations.

Makeovers at the crisis centres

We believe that home, even the temporary one, has to be a safe and comfortable place. To improve the living conditions of the families affected by the domestic violence, we have done a series of makeovers at one of the biggest family crisis centres in Kaunas.

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“Home idea with IKEA”: turning shelter into home

Our interior designers faced a difficult task in Kaunas. They had to equip a room for people they didn't know yet.

Before and after: a bright makeover in family crisis centre

Further on, we have renovated three more family rooms, a space for leisure and a shared kitchen.

Before and after: 3rd stage of makeovers at the family crisis centre

At the next stage, we have renovated two more blocks of the family crisis centre choosing red and green as dominant colours to separate them.

“Notice violence”: makeovers at the Vilnius Crisis Centre

See what changes we have implemented at the Vilnius City Crisis Centre. Here, we've furnished the entire third floor with a leisure area, a shared kitchen and seven living rooms.

“Home idea with IKEA”: community space in the Vilnius City Crisis Centre

The community space serves as a leisure hub for all residents of the centre, catering to various activities such as learning, working on computer, watching TV, playing board games, reading or enjoying meals.

Engaging co-workers

Every year dozens of IKEA co-workers volunteer to create makeovers at the crisis centres with their own hands. In the process, we not only assemble hundreds of furniture and other items, but also gain a deeper understanding of domestic violence, crisis centre operations and the pivotal role played by bystanders.

Unique design collaboration

To raise public awareness against the domestic violence, we have teamed up with a famous Lithuanian fashion designer Robert Kalinkin and created a limited collection of bags expressing the idea of noticing violence in his unique style.

“I have joined the “Notice violence” initiative for all the people who cannot feel safe in their own home. Design is not only about proportions and colours, it’s about us and the stories we tell. Being raised in a loving family, I feel responsible for passing the values to my kids and people around me. I've joined the movement and designed these bags to remind others how important it is to keep their eyes open and notice the signs of domestic violence.”

Robert Kalinkin, fashion designer