How to get it
This rug transforms the floor into a magical underwater world. Soft to walk and play on – and with a hardwearing pile made of recycled polyester from plastic picked up from along coastlines.
Product details
Children's play can place tough demands on surroundings, something that also applies to rugs. That’s why the rug is made from durable, stain-resistant synthetic fibres which are easy to care for.
The rug dampens sound, provides a snug feel and is soft to walk on for both small and large feet.
The rubber backing keeps the rug in place when the child runs/plays on it.
We know that children are extra sensitive, but not to worry. This product has been tested and approved ‒ and is completely free from substances that may harm your child's skin or health.
The fabric in this product contains recycled polyester from ocean-bound plastic picked up from areas up to 50 km inland from coastlines.
Goes nicely with other products from the BLÅVINGAD collection.
Many playrooms are in shared spaces, so a rug can help create a surface that clearly defines where the child's "playroom" is.
S Edholm/L Ullenius
Measurements
- Area: 1.77 m²
- Length: 133 cm
- Width: 133 cm
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Dive down into a world of wonders
Surfing dolphins, curious turtles and playful octopuses. The big deep sea is an enchanted world that triggers the imagination. It inspired us to create the BLÅVINGAD collection. Working with the project, we also realized that many children are worried about the oceans and their inhabitants.
“Children are engaged and well-informed about the pollution of the world’s oceans and how it affects the animals that live there. They want to do something about it and encourage us, adults, to do the same,” says child psychologist Dr Barbie Clarke. She regularly participates in the work with our Kid’s Advisory Panel, where we interview children in different countries about their opinions on various topics.
Mysteries below the surface
But what is it about the oceans that fascinates and engages children worldwide – even children that live hundreds of kilometres from the coast? “The deep seas and their inhabitants have always been part of myths and stories that we tell each other,” says Barbie. “It’s a world of its own under the surface, something mysterious and exciting that brings the imagination to life.”
Discover the world
Stories, games and movies about life in the deep sea give children access to a world that is different from their own everyday life. “When children are between 3 and 6 years old, they fantasize the most, and when they get a bit older, they want to learn facts and understand how the oceans work,” says Barbie. She adds that when children are absorbed by something, it’s more than a game; they forget their worries, explore the world and broaden their horizons – just like a giant blue whale that floats off to explore the sea.
Designer thoughts
Designer thoughts
"We’re all dependent on clean and vibrant oceans full of life. That’s why our work with the BLÅVINGAD collection felt extra important. When choosing the animals to focus on, we began by studying their appearances and expressions. Using sketches, we then decided what could work as a pattern, a soft toy or a print on a cushion. We hope that the playful products create a feeling of being surrounded by the ocean and spark curiousness about all that lives below the surface."