Healthy, sustainable, affordable living for everyone

A key focus area in our sustainability strategy is offering products, services and solutions designed to inspire and enable people to live healthier, reduce their environmental impact and make the most of the resources they use, and making these choices easier, more affordable and more accessible for more people.
Where we focus:
- Plant-rich diets
- Good-quality sleep
- Food waste at home
- Energy and water consumption at home
- Improved air quality
We offer affordable solutions for energy and water efficiency, waste reduction, and improved air quality at home

Research shows that certain household choices have a significant impact on both the climate and our health. However, if we want more sustainable and healthier options to be widely adopted, they cannot be more expensive than alternatives.
We are offering desirable, affordable and accessible products that improve air quality, decrease the energy consumption of kitchen appliances and lighting, water-efficient taps and products that encourage water-saving habits, and products that inspire customers to reduce waste at home.

Launching the BERGVATTNET collection
A product range developed to reduce water-flow rates, monitor consumption and collect water at home that would otherwise go to waste, BERGVATTNET offers simple and affordable products which can inspire and enable more efficient water use in the home. For example, the auto diverter automatically diverts cold water that would otherwise go to waste as you are waiting for the shower to heat up. The cold water runs through a separate hose and can be collected in a bucket. Once the water temperature reaches 32°C, the water automatically diverts to the hand shower. The collected water can be used, for example, to flush toilets or water plants.
Enabling people to have better air at home
Indoor air pollution is a significant health challenge in many parts of the world. Over 90 percent of children under the age of 15 years breathe toxic air daily, with air pollution being the second leading risk factor for early death worldwide according to UNICEF, Healthy Starts, 2026. We want to play our role both by developing affordable solutions that help improve indoor air at home, like the UPPÅTVIND air purifier.
We offer affordable, delicious and healthier food that is plant-rich inspiring people to eat more plants and less red meat

Shifting to a plant-rich diet is among the most effective actions individuals and households can take to reduce their footprintgo to footnote[1]. But taste, price and availability are deciding factors. That’s why we are constantly increasing the number and variety of delicious, attractive plant-rich and plant-based food options in the IKEA stores. Our communication focuses on taste and texture, and engages through food experiences. As such, adding more plants to meals feels natural, not like a compromise.

Expanding our plant-rich food offering
Last year, we launched a new rice mix with vegetables dish in our restaurants, expanding our plant-rich food options. This is now offered alongside other plant-rich dishes such as our plant balls, vegetable hot dog, salads, and in some markets, plant-rich soups. We define "plant-rich" as a meal or dish that is – measured by weight – at least 75% plants, qualified as foods whose ingredients are derived only from plants. The remaining 25% can contain any animal-derived ingredients.
We promote a healthy and sustainable life at home in our marketing and communication and through how we present our range

Science says that the right policies, infrastructure and technology in place to enable changes to our lifestyles and behaviour can result in a 40-70% reduction in greenhouse gas emissions by 2050. While people want to shape their own lives, the choices they make are deeply influenced by what they see around them, what society values, and what feels normal and achievable. As norms, aspirations, and expectations evolve, so do behaviours. This gives IKEA a unique opportunity to encourage positive change, not only through information, but by making healthy and sustainable living attractive, relevant, socially supported, and accessible in everyday life.

Make every bite count
In 2026, we launched a communication campaign on food waste at home, highlighting practical ways to save money while reducing greenhouse gas emissions related to food waste. Together with the Collaborating Centre on Sustainable Consumption and Production (CSCP) and the global content team at Inter IKEA Group, we integrated behavioural insights into communications that inspire food waste reduction at home, featuring solutions such as portioning, food preservation, alternative storage methods, and fridge organisation tools.
[1] Project Drawdown: Improve diets, https://drawdown.org/explorer/improve-diets
