Inspiring plant-rich eating
We offer people choices of delicious, nutritious and plant-rich foods everyday. Whether it's plant balls, vegetable sausages or a falafel, there's always something tasty on the menu.
Reimagining what's on the plate
Food-related emissions are generated at various stages of the value chain, with studies showing that agriculture accounts for around one thirdgo to footnote[1] of global GHG emissions. Meanwhile, according to an article in the online research journal Nature Food, animal-based foods are generally found to account for twice as many emissions as plant-based foods.
Read: Global greenhouse gas emissions from animal-based foods are twice those of plant-based foods
More plants, less meat - the power of flexibility
What do we mean by "plant-rich"? It's all wrapped up in our "More Plants, Less Meat" concept. Designed to inspire people to opt for dishes and products centred around plants, this approach enables you to incorporate animal-derived foods if you wish. We define "plant-rich" as meals where at least 75% of the ingredients (by weight) come from plants - vegetables, fruits, whole grains, and plant proteins - and up to 25% from animal sources.
This flexible approach supports a balanced diet, reflecting our belief that eating should be inclusive, not restrictive.
Making choices easier
Numerous studiesgo to footnote[2] show that shifting to a plant-rich diet and reducing food waste are among the top actions individuals and households can take to reduce their environmental footprint. But price, taste and availability are often deciding factors. That's why we focus on clear communication, engaging food experiences, and a wide range of tasty offerings at a great price – so adding more plants to meals feels natural, not like a compromise.
Satisfying the taste buds
Our food development teams focus on creating meals that delight the senses, because taste and visual appeal are everything. From our iconic plant balls to new local favourites, we are expanding our plant-rich offer, including tomato and mushroom soup; falafel with couscous, vegetables, aioli and a lemon wedge; rice with vegetables, plus LÄTTLAGAT, a version you can enjoy at home.
[1]Greenhouse gas emissions from agrifood systems. Global, regional and country trends, 2000–2022, Food & Agriculture Organization of the UN, 2024
[2] Zak Accuardi, Susan Miller Davis, Karthik Mukkavilli, Jon Schroeder, Chad Frischmann: Plant-rich diets
Sophie Boehm and Clea Schumer: 10 Big Findings from the 2023 IPCC Report on Climate Change, 2023.