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A sustainable everyday

We want to empower people to live more sustainably, so we’re focusing on affordable, resource and energy efficient products. With Water saving solutions,  plant-based meals, and energy-saving solutions, we’re paving the way for more sustainable homes for the many.


“We've revised our sustainability strategy - we don’t have all the answers and cannot achieve our objectives alone. Therefore, we are committed to working together in a collaborative way, inside as well as outside our business, and being transparent about what we learn. We build on our culture of entrepreneurship, always moving forward and not waiting for perfection, working together to achieve continuous improvements.”

Discover our sustainable living shop

Handy products for daily usages that help preserve & prolong the lifetime of your items. Learn how you can store your food more healthily, save resources such as water, and extend the life of your furniture. 

Sustainable living shop
A montage of PRUTA sandwich containers, PRUTA food containers, UTBJUDA stackable lunchbox and IKEA 365+ food containers.
Sustainable living shop

How to live more sustainably at home

We understand that more and more people are interested in reducing the impact they have on the planet, but that many don’t really know how to do it. To make this easier we focus on a few key things: energy, air, water and waste.

FRAKTA Bag for life
FRAKTA Bag for life
FRAKTA Bag for life