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Towels

Wash, rinse, refresh, repeat

Treat your bathroom to low-effort, budget-friendly upgrades like towels, a soap dispenser, a shower curtain or small containers. Choose a colour or a look you like and go from there. Coordination helps create unity, and our product developers work hard to ensure everything’s easy to combine. So you’ll still have energy for a good soak. 

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A bathroom corner has grey BROKGLIM hand towels stacked on a white bench by a window, a towel rail and a shower curtain.
A bathroom corner has two white GULVIAL hand towels hanging on wall hooks by a white bench with stacked white towels.
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VÅGSJÖN tan towel, folded, terry texture, cotton material.A bathroom with a beige VÅGSJÖN towel on a rack, white tiles, and a three-tiered stand with towels and a plant.
More optionsVÅGSJÖN
Folded white LUDDVIAL towel of 100% cotton, soft, quick-drying, compact design.White ludvial towel on steel rack in a bathroom with white tiles and shelving.
VÅGSJÖN towel, beige, soft cotton, folded, striped pattern.Beige VÅGSJÖN towel hangs on wall rack, near small plant and folded towels on white shelf.
More optionsVÅGSJÖN
White LUDDVIAL cotton towel hangs neatly on hook, rectangular shape, plain design.A white LUDDVIAL towel hung on hooks next to a bathroom vanity. The towel is rectangular, made of cotton, and appears smaller than the vanity.
A white LUDDVIAL towel set. Made of 100% cotton, it multiple sizes for versatile use. The towels are lightweight, quick-drying, and soft.White cotton towels stacked neatly on a wooden shelf, ideal for gym or travel.
KRAMA Washcloth, white, 30x30 cmKRAMA Washcloth, white, 30x30 cm
A white BROKGINST towel with blue stripes, hanging, featuring waffle and terry textures.Hanging blue-striped towels beside white sink, 100% cotton waffle/terry, BROKGINST.
More optionsBROKGINST
VALLASÅN green folded towel, cotton-viscose blend, textured pattern, fringed ends.Green VALLASÅN towel on silver rod against white tiles, textured with fringe.
More optionsVALLASÅN
VALLASÅN towel: gray-brown, waffle weave, cotton/viscose, fringe edges, hangs on hook.VALLASÅN towels hang on wall, beige-brown, waffle texture, fringed ends.
More optionsVALLASÅN
BROKGINST towel: white & blue striped cotton, folded, textured pattern.Modern bathroom with white tiles. BROKGINST towel, plants & toiletries. Natural light.
More optionsBROKGINST
Subtracting the product name: VALLASÅN towel, grey-brown, waffle-textured cotton/viscose, fringe edges.Light grey VALLASÅN towel with waffle texture and cotton-viscose blend.
More optionsVALLASÅN
SANDLÖPARE cheetah towel, beige with black spots, soft cotton, hooded with 3d cheetah face, kids bath accessory.Child in cheetah print towel with duck, near toys.

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Colour-code your towels

Sharing is caring. But it can be challenging to share a bathroom if everyone uses everyone else’s towel! Assign a colour to each buddy and display them using easy towel racks (no tools are needed). Colour-coding your towels will help your space feel vibrant, fresh and cosy too. Next time you grab a VÅGSJÖN towel, you won’t be accidentally sharing it with someone else.

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Three VÅGSJÖN towels in pink, red and green hang on white TISKEN towel racks in a white bathroom. A plant is by the window.
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A great towel can be your best friend in the bathroom. They welcome you with fluffy warmth as you step out of the shower after a long and tiresome day. They’re kind to your hands after washing and are especially important during the winter when the air is drier. They gently take care of your face where the skin is more sensitive and needs careful treatment.

To make sure you find your perfect match, we have a wide range of towels, bath sheets, washcloths, and bath towels in different colours and sizes. From small baby cloths of 20x20 centimetres, to large and cosy 140x97 centimetre bath towels. Each and every one of them are machine washable, and you can throw pretty much all of them in the tumble dryer.

So much more than “just” a towel

A nice towel can be the key ingredient that transforms your bathroom into the home spa you crave. To make it extra easy for you to put together your own home spa, or if you just want to spruce up the bathroom, we have some lovely ready-made kits. The kits consist of some of our favourite products, such as a bathrobe and slippers combo, or towels with matching hooks, to name a few. They make a great a gift to someone you love (no matter if that someone is you). Treat yourself!

Special towels for your face, hands, and body? Definitely!

Most of us have large bath towels for showers and baths, and smaller towels for drying off freshly washed hands. But not everyone has special towels for the face. And that’s a must!

First of all, the face needs a towel in a gentle material. You don't want a rough material scrubbing off the outer layer of your face after washing. Secondly, it's better not to use the same towel for your hands as for your face, from a hygienic perspective.

Oh, and while you’re at it, make sure to match your fresh new towels with a bath mat and shower curtains for a coherent look.

Bathing with babies

Of course, there's something for the little ones too. When the bathing and washing fun is done, cuddle time begins. Wrap your child in a baby-towel with a hood, and they will be happy as a clam. It covers the whole body, helps to dry the hair, and it keeps the little one warm. A guaranteed snuggle success! 

You can also find smaller cloths in our range, perfect for baths, diaper changes, or wiping after a snack. Throw them in the washing machine when needed and use them over and over again.