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Baby toys & playmats

Classic toys for children of today

Some toys never get outdated, for the best of reasons. It’s hard to beat classic, sturdy toys in bright colours, with functions that help the baby or child develop their fine motor skills and hand-eye coordination. Most of the toys are made of solid wood – since that classic material is as hard to beat as the toy’s functions!

Close-up of UPPSTÅ toddler walker with a light turquoise soft toy octopus in it, and a bright green rug in background.
An UPPSTÅ bead maze toy between stacking cups and a hedgehog toy on top of a TROFAST frame with white storage boxes in it.

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    A new baby is born!

    It’s named SANDBI and is a series of toys for every other newborn baby. The collection includes musical soft toys, a play mat, a mobile and a rattle; all high quality colourful friends that stimulate a baby’s senses and development. The toys are machine washable, to ensure that they last for as long as they are loved.

    See the SANDBI series
    Close-up of colourful SANDBI rattle, soft toy and musical toy on top of SANDBI play mat.
    SANDBI mobile seen from below, with different colourful figures such as a leaf, a bumblebee and ladybug.
    See the SANDBI series

    New wooden toys join the play party

    Inspired by Scandinavian forests, these toys take small children on journeys of imagination – developing fine and gross motor skills on the way. Parents will love that they are designed to last – made from durable materials like wood, they’ll be there for siblings, friends’ children, and the next generation.

    See all wooden toys
    A toddler standing at a low table playing with an UPPSTÅ bead maze. A toy hammering block is by it, held by an adult’s hand.
    A baby sitting on the floor playing with a set of UPPSTÅ stacking rings. An adult’s hand is giving a pink ring to the baby.
    See all wooden toys