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Baby toys & playmats

Baby
Soft toys for babies
Activity toys for babies

Classic toys for children of today

Some toys never get outdated, for the best of reasons. It’s hard to beat classic, sturdy toys in bright colours, with functions that help the baby or child develop their fine motor skills and hand-eye coordination. Most of the toys are made of solid wood – since that classic material is as hard to beat as the toy’s functions!

Close-up of UPPSTÅ toddler walker with a light turquoise soft toy octopus in it, and a bright green rug in background.
An UPPSTÅ bead maze toy between stacking cups and a hedgehog toy on top of a TROFAST frame with white storage boxes in it.

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SANDBI mat, green, soft, wildlife design, baby play area.Person plays with baby on colourful play mat.

SANDBI Play mat, Scandinavian nature/multicolour, 100x100 cm

Price 399,-

Top seller

GULLIGAST: baby gym w/ soft grey mat, 5 soft toys, mirror. Ideal for play & development.Person with baby on GULLIGAST gym. Baby reaches for toys, mirror promotes coordination.

GULLIGAST Baby gym, multicolour

Price 399,-
Stackable, colourful kids toy; UPPSTÅ, plastic, round, bright colours, stack high.A young child sits in a high chair playing with colourful stacking cups, exploring shapes and colours.

UPPSTÅ Building beakers, multicolour

Price 59,-
LEKA baby gym, colourful hanging shapes, wooden arch, sensory toy, wooden.Baby gym with colourful hanging toys promoting hand-eye coordination and visual stimulation, perfect for infants.

LEKA Baby gym, birch plywood/multicolour

Price 299,-

Top seller

Wooden hammer block toy with colourful pegs and mallet, aids motor skills.Playful kids bed with prints and teddies, on a grey rug, near a toy hammer set.

UPPSTÅ Toy hammering block, multicolour

Price 149,-
GRÖNFINK fold-out playbook: yellow, white, colourful patches, ladybird design, soft fabric, baby toy.Adult and child reading a soft, interactive playbook with fabric figures, textures, and sensors.

GRÖNFINK Playbook, multicolour, 14x14 cm

Price 129,-
Multicoloured spherical cuddly toy with red, blue, and green sections. Soft, textured surface with white dots on green. Suitable for babies.Baby holding multicoloured ball with adult, likely playing and developing sensory skills.

SANDBI Soft toy, ball/multicolour

Price 39,-
A colourful knitted baby mobile with whale, bear, and fish toys.Baby mobile over changing table with toys. Nursery has floral wallpaper, coat rack, and blue pad.

GULDVÄVARE Mobile, multicolour

Price 149,-
UPPSTÅ toy: stacked colourful rings in fox design, wood & plastic.Baby crib with teddy bears, colourful stacking toy, and polka dot rug. Artwork on wall.

UPPSTÅ Stacking rings, multicolour

Price 149,-
Baby mobile: blue owl, ladybird, bee, mouse on green leafy canopyColourful baby mobile with owl, ladybird, bee, and mouse suspended from a green leaf, designed to stimulate vision and curiosity.

SANDBI Mobile, Scandinavian nature/multicolour

Price 129,-
The UPPSTÅ toy colourful wooden beads and leaves on a green wire tree frame. Its whimsical design helps children learn colours and shapes.Colourful UPPSTÅ wooden toy with moving leaves & flowers. Next to koala & blocks on shelf.

UPPSTÅ Bead maze, multicolour

Price 199,-
The UPPSTÅ toddler walker an owl design in green with white and orange accents, made from wood, and has adjustable handle and wheels for support.Kids room with UPPSTÅ wardrobe, toy car, and stacking toy.

UPPSTÅ Toddler walker, green

Price 399,-
Wooden toy hedgehog with yellow, green, and red colours. It has a pull string and two large wheels. Perfect for childrens play and development.Person plays with toddler using wooden hedgehog toy, helping child develop motor skills and hand-eye coordination.

UPPSTÅ Pull toy, hedgehog/multicolour

Price 79,-
Green frog-shaped baby rattle toy with spots, smiling face.Baby holding green frog rattle, smiling, with blue owl toy beside them.

SANDBI Rattle, frog/green

Price 49,-
GULLIGAST rattle toy for baby, grey and blue, soft fabric, circular shape, polka dot pattern.Baby plays with soft toy rattle, stimulating hearing and vision, suitable from birth.

GULLIGAST Rattle, grey/blue

Price 59,-
A colourful cuddly toy featuring a red apple with a green caterpillar, white spots, and smiling face, cuddly and soft.Baby lies on couch holding SANDBI toy apple with worm; the toy makes calming sounds.

SANDBI Musical toy, apple and worm red/green

Price 129,-
EKORRE red moose rocking toy; wooden, natural, curved rockers; childs play accessory.Bright red rocking horse toy with wooden details sits on striped rug. Perfect kids play item with rustic decor.

EKORRE Rocking-moose, red/rubberwood

Price 499,-
FABLER BJÖRN Soft toy, beige, 21 cmA wooden shelf with picture books and a stuffed teddy bear, with a large plush monkey toy on a bed with a yellow patterned pillow.

FABLER BJÖRN Soft toy, beige, 21 cm

Price 19,-
GULDVÄVARE: grey soft cat-shaped comfort blanket & toy. Recycled materials. Cuddly, gentle for baby skin. Perfect for play & rest.Soft grey cat toy on pale pink blanket; cosy, recycled material.

GULDVÄVARE Comfort blanket with soft toy, blue yellow/cat

Price 79,-

Showing 19 of 19 results

A new baby is born!

It’s named SANDBI and is a series of toys for every other newborn baby. The collection includes musical soft toys, a play mat, a mobile and a rattle; all high quality colourful friends that stimulate a baby’s senses and development. The toys are machine washable, to ensure that they last for as long as they are loved.

See the SANDBI series
Close-up of colourful SANDBI rattle, soft toy and musical toy on top of SANDBI play mat.
SANDBI mobile seen from below, with different colourful figures such as a leaf, a bumblebee and ladybug.
See the SANDBI series

New wooden toys join the play party

Inspired by Scandinavian forests, these toys take small children on journeys of imagination – developing fine and gross motor skills on the way. Parents will love that they are designed to last – made from durable materials like wood, they’ll be there for siblings, friends’ children, and the next generation.

See all wooden toys
A toddler standing at a low table playing with an UPPSTÅ bead maze. A toy hammering block is by it, held by an adult’s hand.
A baby sitting on the floor playing with a set of UPPSTÅ stacking rings. An adult’s hand is giving a pink ring to the baby.
See all wooden toys

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