The pop-up store is located in the ReTuna Shopping Centre, where all products sold are reused or recycled. The new pop-up store, which will open initially for 6 months, is run by the existing IKEA Västerås store. The store will provide furniture and home furnishing accessories that for different reasons have been damaged. At ReTuna they will be repaired and given a second chance in a new home.
The collaboration with ReTuna will help IKEA understand why some IKEA products are turned into waste, what condition they are in when thrown away, why do people choose to donate or recycle products, and if there’s an interest in buying the products that have been repaired.
The pop-up store is part of IKEA’s aim to develop a circular and profitable business model for the future. The second-hand pop-up store helps IKEA test this approach and inspire more people to live a more sustainable life within the boundaries of the planet, paving the way to transition from a linear to a circular business model.