IKEA Privacy Policy

• If you visit IKEA.bh we create tracking cookies on the device by which you visit us (mobile phone, tablet or desktop).
• If you create an online profile on our website, we collect personal details such as your first name, last name, mobile number, email address (which also serves as your username), password, date of birth, gender, address, living situation, and preferred store.
• If you make online purchases at IKEA.bh and pay by credit card.
• If you phone our Customer Service, we will record the call for training purposes.

For a complete overview see our Privacy Policy.

Based on the Bahrain PDPL, you have a number of rights when it comes to the processing of your data. You can exercise some of your rights yourself via your online IKEA profile. Alternatively, you can contact our customer service. If you feel that your request has not been handled properly or if you have a complaint, please contact us. We will try to resolve it together with you as soon as possible. You also have the right to submit a complaint to the Ministry of Justice, Islamic Affairs, and Waqf (hereinafter called “Bahrain Data Protection Authority”) at any time. 

•  Information to be provided to the Data Subject
•  Right to be notified upon processing of personal data,
•  Notification to the Data Subject of the Right to Object to Direct Marketing,
•  Right to object to processing of data for direct marketing purposes,
•  Right to object to processing which causes material or moral damage to the data subject,
•  Right to object to automated processing-based decisions,
•  Right to request rectification, request, blocking and erasure of personal data,
•  Right to lodge complaints.

Under Bahrain PDPL, and depending on your jurisdiction, you may have a number of rights when it comes to your Personal Data. Further information and advice about your rights can be obtained by contacting us through this form below.

 IKEA Bahrain having its registered address at: Offices 21, Building 156, Road 100, Block 712, Salmabad, P.O.Box 11213, Kingdom of Bahrain.

 Contact: [email protected].

All our stores are equipped with cameras. These are needed for your safety, for the safety of our staff, and to protect our products. Camera images will be deleted after five months unless there are good reasons for storing them for longer, for example, as part of a police investigation.

The IKEA Bahrain also operates cameras. It is the controller, responsible for processing data in the IKEA Bahrain store. It does this in accordance with the conditions set out in this privacy policy.

We have even thought of our very young visitors. They can play to their heart’s content in Småland whilst the grown-ups browse around the store. For your child to be able to play at Småland we need some information from you. 

For example, we need your name, telephone number, National ID, and your child's name, age, and National ID. This way we can ensure that a child is collected by the right person, and we are able to contact you if anything happens to your child.

We will retain your contact details as necessary to provide the services you requested; in case another child is found to be suffering from a serious, contagious disease that we need to notify you about. These measures allow us to make sure that the smallest, but most important, people in the world stay safe.

Our little visitors can also play to their heart’s content in Småland at the IKEA Store in Bahrain. The IKEA Store will need some information from you, specifically your name and telephone number, and the name and age of your child.  We will keep this data as per relevant applicable laws, just in case another child appears to be suffering from a serious, contagious disease about which we need to notify you.

These measures allow us to make sure that the smallest, but most important, people in the world stay safe.

• You can use our Wi-Fi network for free when you visit any of our stores in Bahrain.
• Once you are logged on to our Wi-Fi network some data, such as the identification number (MAC address) of your device, is automatically collected.
• This data is retained for a specified time period for legitimate business requirements and as per applicable laws, IKEA only uses it for preventing any misuse.
• If any illegal activities are conducted from our Wi-Fi network, we may block the access of the device by which you use our Wi-Fi network.
• IKEA Bahrain also provides a Wi-Fi network to the store in Bahrain. It is the controller, responsible for processing the relevant data in the IKEA Bahrain store.  It does this in accordance with the conditions set out above.

• There is a good chance that you end a visit to an IKEA store in Bahrain by purchasing a product or service from IKEA. As soon as you pay for this, the transaction data is recorded in order to finalize the order. 
• For tax purposes we are obliged to store the details of every purchase for a specified time period as per the legal requirements and applicable laws.
• If you make a purchase in the IKEA Bahrain store, we will process your transaction data.  In this case, IKEA Bahrain is the controller, responsible for data processing.  It does this in accordance with the same conditions as those set out above.

Purchasing extra services

• You can take care of everything for yourself at IKEA, but we can also help you out. For example, we can install your kitchen for you, assemble your PAX wardrobes or deliver your purchases to your home.
• If you purchase a service, we will register some information about you. We need your address so that we can provide the service at your home, and your e-mail address and telephone number to be able to keep you updated on the scheduling of appointments, or to find out if you are satisfied with the service. Where necessary, we share this information with external service providers who carry out these services on our behalf. For example, the transport service needs your name and address to be able to deliver our products to your home.
• These external service providers may only use your data in order to provide the relevant service. They may not, therefore, use this data for their own purposes or forward it to others.
• We keep the data about your purchases in order to be able to answer any question or deal with any complaint about the service. For information about contacting our customer service, click here.
• We analyze purchasing data to gain insights into our customers & visitors, and their shopping habits. This information will help us enhance the product range in our stores.
• Your personal information is kept for as long as necessary to provide the services you have requested, as well as for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our policies.
• If you purchase an extra service from IKEA Bahrain, it is the controller, responsible for your data. It does this in accordance with the same conditions as those set out above.

On its IKEA.bh website IKEA uses cookies and other technology. Cookies are small data files that are created on the device you use to visit our website, such as a computer, tablet, smart phone or smartwatch. Where we refer below to ‘cookies’, we also mean other comparable technologies.

Cookies enable us to recognize your web browser. This is useful because then you don’t need to repeatedly input your data, specify choices, put products in your shopping basket, or modify your settings. It also means we can improve the performance of our website and better understand visitor behavior on our website, and other parties can learn about your surfing behavior so that they can show personalized advertisements across several websites and omit non-relevant advertisements.

If you log on to IKEA.bh with your online IKEA profile or if you visit IKEA.bh via a link in your e-mail, or if you leave your e-mail address in your shopping basket, we will link your search behavior on IKEA.bh to your online IKEA profile. For more details about your online IKEA profile click here.

Cookies do not threaten the security of your computer. We make a distinction between different types of cookies:

1. Strictly necessary cookies

• These cookies are technically necessary for the site to work properly.
• These cookies cannot be disabled.
• Because these cookies have a small to no privacy impact on you as a visitor, we do not need to ask permission to place these cookies.

Why do we place functional cookies?

Among other things, we ensure that your privacy preferences can be stored, that you can log in, order products and check the stock.  These cookies also allow us to see, for example, when the site is down.  So really essential information!

2. Performance cookies

• We have set these cookies in a privacy-friendly manner in accordance with the guidelines of the Bahrain Data Protection Authority. We have concluded a processing agreement with Google.  In addition, the last part of your IP address is masked and we have disabled 'data sharing'. 
• We do not use any other Google services to place this type of cookie. In this way, the placing of these cookies has little or no effect on the privacy of the website visitor. This means that you do not have to give permission for these cookies to be placed. 
• If you are logged in to the IKEA website, your data can be linked to a profile in accordance with the privacy policy. If you prefer not to do so, you will need to disable these cookies. With these cookies we obtain a general picture of the website visit. This enables us to analyze where and when errors occur on the website, for example. These cookies are therefore urgently needed to optimize the website.

3.  Functional cookies

• These cookies allow us to tailor the website exactly to your needs. 
• These cookies enable us to track your surfing behavior on our website so that we and third parties can show you personalized content. And these cookies enable us to carry out A/B tests.
• We ask your permission to place these cookies.
• Without these cookies, certain parts of the site will not always be able to work optimally.

4.  Targeting cookies

• These cookies allow us to tailor the website exactly to your needs.
• These cookies allow us to track your surfing behavior on our website and other digital channels.  In this way, we and third parties can show you personalized content.
• These cookies allow us to create a segment based on your interests. We also link this information to your online profile when you are logged in to IKEA and we can link your profile to various devices you use.
• This category also contains social media cookies. These cookies are used to share the content of our website via social media.
• We ask your permission to place these cookies. 
• Cookies are kept on the relevant device only for twelve months following your last visit to provide the services you have requested. You can always disable cookies yourself or delete them from your device. The way to do this varies according to type of internet browser and device.
• If you choose to delete cookies the website may not operate as optimally as before, and some services may no longer be available to you. 
• You always have the option to change your preferences at any time by clicking on cookie settings below in the blue footer and re-specifying your choice in the cookie banner.
• Read more details about our cookie policy and the various cookies we use.

• If you download one of our IKEA apps (IKEA app, IKEA Catalogue, IKEA Place), it means you have us always on hand.
• An IKEA app lets you see all our products, save products on your IKEA Shopping List, or just browse for inspiration.
• With the IKEA app it is also possible to purchase products.
• You can indicate whether you wish to receive push notifications for commercial purposes.
• When you use the IKEA app, we register your IP or MAC address and data about how you use the app. This data informs us how the apps are being used, so that we are able to make improvements.
• This data is retained for a specified time period for legitimate business requirements and as per applicable laws, IKEA only uses it for preventing any misuse.
• Cookies are also installed to enable the app to work as optimally as possible.
• For more details read about it in our Cookie Policy.
• If you use the IKEA Catalogue app or the IKEA Place app, your data will be processed by the IKEA Saudi Arabia.

• If you make an online purchase, your transaction data will be stored in order to be able to process the payment.
• For tax purposes we are obliged to store the details of every purchase for a specified time period as per the legal requirements and applicable laws.
• To be able to deliver goods to you we of course need your delivery address.
• We use your e-mail address and telephone number so we can update you on the delivery.
• We will store this information as long as necessary to provide the services you have requested, as well as for other important purposes such as complying with legal obligations, resolving disputes, and enforcing our policies.
• When necessary, we will share this information with external service providers. For example, the transport service partner will need your name and address to be able to deliver our products to your home.
• These external service partners may only use your data in order to provide the relevant services.  They may not, therefore, use this data for their own purposes or forward it to others.
• We also store data about your purchases so we can answer any questions regarding the warranty or other questions or complaints about the product.  We store the data for the duration of the warranty, as long as necessary to provide the services you have requested.
• We use data to obtain a clear picture of our customers & visitors, and the way in which they shop online, so that we can improve our online store.
• We store the data for this analysis for This data is retained as long as necessary for the legitimate business requirements.
• You can also log in using your online IKEA profile for making online purchases so that you don’t need to put in your details every time.
• In this case we link your purchasing data to your online IKEA profile.

Purchasing extra services

• You can take care of everything for yourself at IKEA, but we can also help you out. For example, you can get us to install your kitchen or assemble your PAX wardrobes.
• If you purchase a service, we will register some information about you.
• We need your address so that we can provide the service at your home, and your e-mail address and telephone number to be able to keep you updated on the scheduling of appointments.
• Where necessary, we share this information with external service providers who carry out these services on our behalf.
• These external service providers may only use your data in order to provide the relevant service. They may not, therefore, use this data for their own purposes or forward it to others.

• Do you require personal assistance in designing your kitchen or advice about furnishing your home? If so, you can make an appointment online or send an e-mail directly to an IKEA store. You can also make an appointment through a member of staff at the IKEA store.
• We will register your name, postcode, telephone number, and e-mail address, so that we can contact you about the appointment. We use your data to see whether we can help you further or to send you a message if we have any interesting offers for you. We will always first ask your permission for this.
• We also collate your data to improve our awareness of our customers & visitors, and services so that we can provide you with an even better service in the future. We will store this data for as long as necessary for legitimate business requirements.

• Before making a purchase (either online or with one of our staff in an IKEA store) you may wish to use one of our planning tools to help you design your own wardrobe, lamp or even bathroom.
• With some of these planning tools you can save your design and you will receive a code which you can use to retrieve that design.
• In some planning tools, you can also e-mail the code to yourself, so you don’t have to memorize it. In that case, we will register your e-mail address to be able to e-mail the code to you. 
• You can also immediately add the products that you have chosen in your design to your IKEA Shopping List.  Read more details about the IKEA Shopping List.  Furthermore, you can add your kitchen planner design to your online IKEA profile.

• Seen something nice?  Save it to your IKEA Shopping List.
• Ready?  Download the IKEA app so you have your shopping list always with you (or print your Shopping List and take it to an IKEA store) or see if you can order the product online. You can also e-mail your IKEA Shopping List to yourself.
• You can save your Shopping List by logging in with your IKEA online profile.  The products will be saved for as long as your account or profile remains active or until you remove the products from the list yourself.

There are regular promotions, events and mini events in and around our store, such as drawing competitions, exhibitions, workshops or promotional giveaways. 

To us, it is important for organizational reasons that we know who is taking part. We can also use this data to send you information about the time and place of the event, send you a reminder just before it is due to take place and, if you are the lucky winner of a prize, to contact you to let you know. Furthermore, it is also interesting for us to find out whether during or after a promotion or event more products were sold, for example, or what type of customer visited the promotion or event. 

For this reason, if you participate in a promotion or event we need your name, address, and interests, et cetera.  We will store this data for as long as necessary for the legitimate business requirement. 

For some promotions or events, we need extra assistance, in which case we will share your data with external service providers. These external service providers may only use your data in order to provide the relevant service. They may not, therefore, use this data for their own purposes or forward it to others.

The IKEA Bahrain also organizes local events. It is the controller, responsible for processing the relevant data in the IKEA Bahrain store. It does this in accordance with the same conditions as those set out above.

If you wish to take advantage of our services, such as the IKEA planning tools, or if you want to shop online then you can create an online IKEA profile by entering your name and e-mail address.  We need this data to be able to register your profile.

As soon as you create an IKEA profile, you can indicate if you wish to receive marketing messages via e-mail, SMS, and/or social media. That way we are able to contact you if we have something that we think will appeal to you (new products, unique offers, inspiring workshops), or if we want to notify you about anything else.

We link your online purchasing data, your IKEA Shopping List, your IKEA product planning tool and your online click behavior to your online IKEA profile. This enables us to alert you as soon as the kitchen you have always dreamed of, that you designed using our kitchen planning tool, is reduced in price.

If you have logged on with your online IKEA profile you can save your Shopping List or the design, you have created with the help of the planning tools. We also collect your date of birth and gender to send you personalized wishes along with promotional offers on special days.

If you no longer wish to receive any further marketing messages or withdraw your consent from receiving any further marketing messages, you can update your user account preference from your online IKEA profile or by clicking here.

• It is possible to make business purchases at the IKEA Bahrain store by means of an IKEA Business account.
• We will need some information from you, specifically your business name, your own name, address, telephone number and e-mail address.
• We also need to know the legal structure of your business and the sector in which it operates.
• Lastly, we will need your Commercial Registration Number, VAT number, and the number of your employees, IBAN number, and a copy of a valid proof of your identity.
• This information is needed to register you as an IKEA Business customer and to process your orders. We also use your data to carry out a credit check.
• As soon as you unsubscribe as an IKEA Business customer, we will delete your data.
• For tax purposes, we are obliged to store the details of every purchase for as long as necessary to serve legitimate business interest.
• When applying for credit with IKEA Business, we first have a credit check performed by our service partner. In that context, we will share your data with them and they provide advice based on this information about the creditworthiness of your company and any negative comments with regard to the board/management of the company.
• The company uses this data for research into the creditworthiness and contact details of you and your company. 
• If you wish to object or would like information about the use of your personal data by the third-party credit company e.g., Banking institution, we suggest you to the read the privacy statement of the respective company, available on their website.

• If you want to stay informed about new collections, special products, offers and inspiration, you can subscribe to the IKEA newsletter. We will then register your name and e-mail address to carry out your request.
• To make the IKEA newsletter as relevant as possible for you, we ask you a few more questions to get to know you better and we also link your online purchase data and your online search behavior on IKEA.bh to your IKEA newsletter profile, so that we do not send information about the sofa you just bought or a style that doesn't suit you.
• We will keep this profile until you unsubscribe from the IKEA newsletter.
• With every IKEA newsletter you receive there is an option to unsubscribe.

• To improve the daily lives of as many people as possible, it is important first of all to know what people want. For this reason, we conduct regular market research. Customers & visitors willing to participate in this market research can register online with their contact information, which we need for this purpose.
• We store this contact information for as long as necessary to for the legitimate business requirement. It may be good to know that we will anonymize the results of the research and only keep them for as long as necessary to for the legitimate business requirement. We also like to know what you think about our products.
• You can leave your opinion online under ‘write a review’ when you log on using your IKEA online profile. If you have indicated that you would like to receive e-mails, we ask you to leave a review via e-mail as well. Your review will be stored in your IKEA online profile.
• Read more details about the online IKEA profiles. You can also leave comments about an IKEA store in the store itself, at the kiosk.
• If you would like someone to contact you about this, then leave behind your e-mail address or telephone number. We store this information for as long as necessary to for the legitimate business requirement.
• IKEA Bahrain also conducts market research amongst its customers & visitors. It processes your data in the way described in this privacy policy.

• Every day, an entire team of IKEA staff are on hand to help you, answer questions, resolve problems, or support you in the purchase of a product. Our customer service can contact you via various channels, such as telephone, our website chat box, email, social media, and our in-store customer service.
• If you contact us by telephone to ask a question, for example, or to complain about a product you bought, we will record the call.  The reason we do this is so we can use your question or complaint as an example during (internal) training. This means that your question or complaint may contribute to improving our customer service. For this purpose, we will store this information for as long as necessary to for the legitimate business requirement.
• If you have a question or complaint, we need you to give us some information, such as your name, email address, telephone number, or other information necessary for dealing with your question or complaint. We will also use this information to inform you of the progress in dealing with your question or complaint. Once we have dealt with your complaint or question, we will keep this information for another as long as necessary for the legitimate business requirement, so that we can provide you with a better service if you need to contact us about the same matter in the future.

• IKEA Bahrain uses social media to keep you updated on the latest trends and products, to provide a behind- the-scenes view, and to offer smart solutions.
• You can follow us on Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat and Pinterest. 
• IKEA Bahrain has its own Instagram page.
• IKEA imposes no conditions on the use of social media; but you must agree to the conditions set out by the relevant social media platform.

Contact with IKEA Bahrain via social media

• If you contact us via social media with a question, we will store that message and your account name so that we can respond. For details about contacting our customer service, click here.
• We may also sometimes contact you via Instagram to ask whether we may use a photo of you for marketing purposes. 
• We will contact you if you post a photo that creates links via tagging or a hashtag to IKEA or our products. We will not use such a photo without your permission.

Advertisements from IKEA Bahrain on social media

 IKEA uses the advertising opportunities of social media platforms. We present you with advertisements based on the data that the social media platform has collected with your consent, for example, the fact that you follow us, that you are interested in interior design, or that you live in a certain region.

IKEA has no influence over the nature of the data about you stored by social media platforms. This is specified in the conditions of the social media platform and can often be regulated by the settings on your social media profile.

If you have an online IKEA profile, we will connect information we receive from you to your online IKEA profile. In this way we get to know you better and we can tailor our communication with you to your interests.

What exactly do we connect?

Linking search/surfing behaviour:  To make sure you get great offers that suit you, we link your search and browsing behavior on IKEA.bh to your online IKEA profile.

Linking purchase details: To better serve you and to make you great offers, we link your purchase details to your online IKEA profile.

Links of details of an event or promotion: If you participate in an IKEA event or promotion, we will link the information you have to provide to the IKEA profile.

In addition, we receive non-identifiable demographic information from a third party that we use to supplement your IKEA profile. This allows us to gain more insight into your potential interests and tailor our communications to you accordingly.

On what legal grounds we process your information?

We process your information either because we need it to enter into or perform the contract with you, or because we are legally obliged to do so, or with your consent, or because we (or a third party) have a legitimate business interest in doing so. Our legitimate business interests are described in this privacy statement.

In individual cases, we may be required to process your data because it is necessary for your vital interest or that of another person (for example, if you or your child get hurt in the store and we have to pass on your data to the ambulance staff).

With which external parties do we share your data?

In a number of cases (where necessary) we provide your data to external parties. However, we will never sell your data to other parties. As mentioned above, in some cases we cooperate with external service providers. They may only use your data for the performance of the services in question. They may not use or pass on your data independently. Information collected via cookies may be shared with the parties who place those cookies. Read more about this in our cookie policy.

We may also be required by law to disclose your information by government agencies or other parties. We will then only share the data that is strictly necessary.

The following categories of third parties will receive your data if necessary:

• Postal processors;
• Email processors;
• Printers;
• Carriers;
• Assembly and installation companies;
• Payment providers;
• Companies that analyze the use of the website for IKEA;
• Companies that personalize the IKEA website;
• Digital registration tools (IERT, Customer Support registration tool);
• Companies that enable customer service via social media;
• Companies that enable customer analyses (Data warehouse);
• IKEA sister companies.

 Where is your data stored?

In order to obtain and store certain data, we work with different applications. In order to guarantee your privacy, these applications are subject to strict rules. Most data is stored within Bahrain. For data sent outside the Bahrain, we only work with parties that offer sufficient protection in accordance with Bahrain PDPL Rules.For transfers to other countries and parties, we work with special contracts.

On IKEA.bh there are a number of links to our partners' websites. Clicking them opens that partner's website. Once you're on one of our partners' websites, that partner's privacy policy applies.

What you do with "fake messages"?

There are regular fake winnings via email, Facebook, and SMS that do not come from IKEA. They often include a makeover, coupon, or voucher.

In these so-called 'phishing actions', the name and logo of IKEA are misused to collect personal information or to take your money. We recommend that you always check the sender of the email. Official IKEA emails can be identified by the sender with the email address @IKEA.com, @IKEA.bh. For example, [email protected] and [email protected]. Win promotions from IKEA Bahrain on Facebook are always directly linked to our Facebook page www.facebook.com/ikeabahrain ,Instagram page www.instagram.com/ikeabahrainor link through to our website www.IKEA.bh.

Do you have questions about your details, how we handle them or about this privacy policy?

You can contact our customer service, or if you wish, our Data Privacy Champion by sending a letter to: IKEA Bahrain.

You can use the following contact details to contact IKEA Bahrain regarding your data:

•  Attn.: Data Privacy Leader, visit the nearest IKEA Store in Bahrain or contact us by emailing us at [email protected].
• Address:  IKEA Bahrain having its registered address at: Offices 21, Building 156, Road 100, Block 712, Salmabad, P.O. Box 11213, Kingdom of Bahrain.

If you have any complaints, for example, about the way in which we use your data or how we respond to your privacy-related questions, you can submit a complaint to the Bahrain Data Protection Authority.

• If you would like to know what information we hold about you, you can ask us. If certain information is incorrect, we can change it for you. You can also change the details of your online IKEA profile at any time.
• For the data collected from you in store, you can ask us to delete your collected data either by visiting the nearest IKEA store in ahrain or by emailing us at [email protected].
• You can also ask us to delete your data and to stop using it by filling in the Data Subject Rights form (refer to the DSR Form mentioned above).
• If you have previously given your consent, you can revoke it at any time. However, we are allowed (if necessary) to keep the data for which you have already given your permission.
• In a number of cases, you can also indicate that you would like to “limit” your data. We will then ensure that your data is not used without your permission.
• You can obtain some data from us in a customary format. This applies to electronic data that you yourself have passed on to us, data that you have created with us and data that we have used for an agreement that we have entered into with you or for which you have given your consent. In some cases, we may refuse your request. For example, if you ask us to delete your data, but we need it for tax reasons or as evidence in the event of complaints. If this is the case, we will let you know as soon as possible.

• Yes, this privacy policy can be amended.
• This privacy policy is dated December, 2024.
• We advise you to consult the privacy policy regularly.
• We will inform you about important changes separately.
• IKEA Bahrain is responsible for the processing of your personal data.