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How to choose a pillow that your head – and body – love

Hello deeper sleep. A good night’s sleep is always the best start to the day, and the right pillow can make all the difference. But what does soft comfort feel like when it comes to your pillow? Read on to find out how different pillow materials and heights can help give you that sleeping-on-a-cloud feeling.

A bird’s eye view of five people asleep on different mattresses with each person having different coloured bed linen.

Down & feather pillows

Pillows filled with down and feathers, can have mixed fillings to create different effects. More down makes for a softer and fluffier feel that’s lightweight, whereas more feathers create a more resilient, heavier pillow. All down & feather pillows absorb moisture and allow air to circulate, giving you a dry, breathable sleeping environment. They are easily machine-washed at 60°C, the temperature that keeps dust mites away.

Two pillows without pillowcases on top of each other on a bed beside an uncovered duvet and another pillow in a case.
Motion media showing a hand pressing down on a pillow filled with natural materials.

All you need to know about polyester pillows

Our polyester pillows are pliable and springy, they easily plump back into shape, providing good support for your head. They also insulate well, creating a cosy sleep environment, and are hypoallergenic so are a great solution for people with any kind of allergy. Caring for them is a breeze, simply pop them in the machine.

Motion media showing a hand pressing down on a pillow filled with polyester.
Two high SKOGSFRÄKEN pillows without pillowcases are stacked with a white duvet on a bed, in a modern-style bedroom.

Make friends with memory foam

Our ergonomic pillows all have a memory foam filling. By responding to your body shape and temperature, it moulds to the shape of your head and neck, helping your muscles relax properly. The result? You move around less, with a ventilation layer allowing air to circulate while you sleep. All the covers are washable while the memory foam inside simply needs to be aired to keep it fresh.

A hand that has been pressed into memory foam and lifted out, showing the imprint that it has left behind in the memory foam.
A KVARNVEN egonomic pillow with no pillowcase on it sitting on top of a slightly ruffled duvet.

Get the right pillow for your sleep position

Are you a side, back or stomach sleeper? Whichever way you slumber, your head, neck and spine should be aligned in a straight line for maximum comfort and good spine health. This is why pillow height matters. Different heights support different sleep positions in the correct alignment. Here’s how:

  • Side or back sleepers
    When you sleep on your side or your back, your head needs to be lifted higher to accommodate your shoulders or be in correct alignment with your back. A high pillow helps nicely here.
  • For stomach sleepers
    Sleeping on your stomach can cause pressure on your back and neck, so we don’t recommend a high pillow. Go for a low one to keep your neck in a good position.

All our pillows come in a range of heights and fillings so it’s easy to choose the one that works with your sleep style. Look out for the symbols next to the pillow descriptions to see which sleep position it works best for you. Your head – and body – will thank you for it!

Motion media showing a person asleep with their head on a GULKAVLE pillow.
A person asleep on their side with their head on a high SKOGSFRÄKEN pillow that has no pillowcase on it.
A person asleep on their stomach with their head on a SKOGSFRÄKEN pillow that does not have a pillowcase on it.
An animated gif showing the three different symbols for the different sleep positions.
A low SKOGSFRÄKEN pillow stacked up between a high SKOGSFRÄKEN pillow and a folded FJÄLLARNIKA duvet with no cover on.

Discover your perfect comfort with our pillows

There’s something for every kind of sleeper in our range.

See all pillows
See all pillows

Love your pillow and it wil love you back

Our pillows are made to a very high standard and have been developed to be durable and easy to care. A daily plump will help them keep in shape night after night, and adding a pillow protector will keep the cover looking as pristine as possible for longer.

All down, feather and polyester pillows can be washed in the machine at 60°C – the temperature that will get rid of dust mites. While the memory foam filling of our ergonomic pillows can’t be washed, all their covers can go in the machine. Simply give the filling an air to keep it fresh.

A person in blue striped pyjamas stands, eyes closed, hugging three white SKOGSFRÄKEN pillows.
A brown stained oak veneer TONSTAD bed with a grey-beige sheet and duvet covered in MYGGLASVINGE bed linen.
A person putting a ROSENVIRAL pillow protector on a GULKAVLE pillow that’s resting on a bed covered in BROKDRACENA bed linen.