A store focused on natural beauty, inside and out

With a combination of minimalist furnishings, undisturbed surfaces and plenty of zen, this bottled-beauty shop uses small means to create a big impression. Pause for a moment and take a closer peek.

A bright, spacious store interior centred round a large kitchen island with light-ash-effect ASKERSUND drawer fronts.

Light and material choices to set a spacious feel

The literal centrepiece of the store, the sleek wood-panel island is not just a looker but a multitasker as well. Besides acting as sampling station and display stand, it also connects with the birch pendants, strengthening the subtle natural-material theme.

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A kitchen island with light-ash-effect ASKERSUND drawer fronts beneath SÖDÅKRA pendants in a spacious, light store interior.

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Dare to let your window dressing stand back a little

With an overall calm reigning over the store, product placement is allowed to be pleasantly discreet. The structured, symmetric storage facilitates good organisation – and it will still be a natural focal point in the room.

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A white KALLAX shelving unit with neatly arranged, pharmacy-style brown bottles, a sign and a plant in a MUSKOTBLOMMA pot.

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Display and sampling with a sense of hotel suite

Achieving a realistic context when testing bathroom and beauty products is a good place to start. Like arranging a wash-basin with accessories – with freshness and feel of a good guest room to boot.

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A softly sunlit worktop with a white HÖRVIK countertop washbasin next to stacked VÅGSJÖN hand towels on OSTBIT bamboo trays.

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Clean accessories for a clean expression

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Light wooden bamboo serving tray, rectangular, simple design.

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Defining details – down to the disposables

The handwoven bamboo basket doesn’t just offer convenient towel disposal. It underlines the attention to detail, while also strengthening the harmony between a toned-down colour palette and the natural materials.

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A SALUDING handwoven-bamboo laundry basket placed beneath a worktop and framed by ASKERSUND light-ash-effect drawer fronts.

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A calm cocoon for relaxing pauses

The geometric wood feel of the showroom is mirrored in the back room, where a small, bar-style birch table set and ash-veneer fronts set a mood that works equally well for co-worker lunches and restful breaks.

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