Cookie policy

Necessary cookies ensure functions without which you would not be able to use our website as intended. This means that all information stored in the cookies is transmitted back to our website.

Necessary cookies are used, for example, to ensure that you, as a registered user, remain logged in when accessing various subpages of our website and thus do not have to re-enter your login details every time you access a new page.

The use of necessary cookies on our website is possible without your consent due to our legitimate interest in providing a technically flawless website (Article 6 (1) ( f) GDPR). For this reason, necessary cookies cannot be deactivated or activated individually. However, you have the option of deactivating cookies generally in your browser at any time (see section 4).

Functional cookies allow our website to store information you have already provided (such as your registered name or language selection) and to offer you improved and more personalized features based on that information. These cookies collect and store mostly anonymized information so that they cannot track your behavior on other websites. If we process personal data in the process, we may only do so with your consent (Art 6 para 1 lit a GDPR). You can give your consent in the Cookie Settings and revoke it at any time with effect for the future without giving reasons.  

On our websites Performance cookies are used. Performance cookies collect information about how our website is used in order to improve its attractiveness, content and functionality. These cookies help us, for example, to determine whether and which subpages of our website are visited and which content users are particularly interested in. In particular, we record the number of times a page is accessed, the number of subpages accessed, the time spent on our website, the order of the pages visited, which search terms led you to us, the country, region and, if applicable, the city from which access is made, and the proportion of mobile devices that access our websites. We also record movements, "clicks" and scrolling with the computer mouse in order to understand which areas of our website are of particular interest to you. As a result, we can tailor the content of our website more specifically to your needs and optimise our offering. If we process personal data, we may only do so with your consent (Art. 6 (1) ( a) GDPR). You can give your consent in the cookie settings and revoke it at any time with effect for the future without giving reasons.

In addition to the information about the providers of performance cookies in the cookie settings, you can find further information about the providers here:

Bambuser

With your consent, we use technologies from Bambuser AB, Regeringsgatan 29, 111 53 Stockholm, Sweden (" Bambuser "). This allows us to offer you the opportunity to receive advice through live product presentations and/or live video shopping and to shop with us directly during the product presentation or live consultation. If you accept our offer of advice via live product presentation or live video shopping, we collect your connection data (IP address of the device used, time of access) and device data (device type, operating system, browser used, screen resolution) in order to be able to provide the respective service. Bambuser acts as our processor for the provision of the video stream on our website, including the chat function. The data is processed exclusively in the EU.

ContentSquare 

With your consent, we use Content Square SAS, rue de Madrid 7, 75008 Paris, France ("ContentSquare") to better understand the needs of our users and to optimize the offer on this website. With the help of ContentSquare, the interaction data of your visit to our website (such as scrolling, clicks or your time spent on the page) is collected in pseudonymous form for marketing purposes and to optimize the user-friendliness of the website using cookies. 

ContentSquare collects the following data in the process: 

• Information about the characteristics of your terminal device, in particular the operating system, the browser used
• IP address of your terminal device on the Internet (but this is pseudonymized)
• Date and time of your visit
• The time spent on our website
• The address of the page you accessed on our website The address of the website you visited immediately before (the so-called "referrer")
• Geographical location (country from which the website is accessed)
• Information about interactions with web page elements (e.g. clicks, mouse position, scrolls, hover, blur, focus, anonymized HTML content).
• Product-related transaction data 

ContentSquare uses this data and information to evaluate your use of our website, to compile reports on website activity for us and to provide other services related to website and internet use. This use is pseudonymized. 

For more information about ContentSquare's privacy policy, please visit https://contentsquare.com/privacy-center/ as well as under https://contentsquare.com/de/gdpr/

Under certain circumstances, ContentSquare transfers personal data to countries outside the European Union. Insofar as no adequacy decision within the meaning of Article 45 of the GDPR exists for these, we ensure with appropriate safeguards within the meaning of Article 46 of the GDPR that sufficient data protection exists for these transfers. For this purpose, we use the so-called standard contractual clauses of the European Commission and, if necessary, provide for supplementary measures. 

Marketing cookies are used on our websites. Marketing cookies come from external advertising companies (third party cookies) and are used to collect information about the websites visited by the user in order to create targeted advertising for the user. If we process personal data in the process, we may only do so with your consent (Art 6 para 1 lit a GDPR). You can give your consent in the Cookie Settings and revoke it at any time with effect for the future without giving reasons. 

In addition to the information about marketing cookie providers in the Cookie Settings more information about the providers here: 

Adform

The service of ADFORM A/S, Wildersgade 10B1 1408 København K, is a Data Management Platform (DMP). With your consent, cookies, web beacons or similar technologies are used. Adform cookies collect information about how users use our websites. This allows us to identify which parts of our website are particularly popular, and in this way optimize our offer, such as: with targeted addressing through advertising. Target groups can be formed according to interests (e.g.: the user has viewed products from the kitchen range) or demographic data (e.g.: age, gender). 

Data is collected via a cookie ID that is stored as a pseudonym. Information about user activities on our websites, services and applications is assigned to this pseudonym. A personal identification of the user is excluded by an aggregation of the data records. IP addresses are used to ensure the functionality of the campaign playout, but they are only stored or exported in pseudonymized form.

For more information about Adform's privacy policy, please visit https://site.adform.com/privacy-center/adform-cookies/

Meta Custom Audiences / Meta Pixels 

With your consent, we use Meta Custom Audiences and Meta Pixel (“ Meta Business Tools”), services of Meta Platforms Ireland Ltd, Block J, Serpentine Avenue, Dublin 4, Ireland (“ Meta Ireland”).

With regard to the data processing described below, IKEA and Meta Ireland are joint data controllers within the meaning of Art. 26 GDPR.

IKEA and Meta Ireland are in terms of

• Collection of personal information via Meta Business Tools in event data related to people’s actions on the IKEA website, and
• the subsequent transmission of this data to Meta Ireland

for the purpose

• the targeting of IKEA’s advertisements;
• the delivery of commercial and transactional messages from IKEA;
• to improve ad delivery, to personalize features and content, and to improve, deliver, and secure meta products

joint controllers according to Art 26 GDPR.

The subsequent processing of data by Meta Ireland is not part of the joint processing.

"Event data" refers to data collected through user interactions on the IKEA website. Examples of event data include page views, purchases, registrations, additions to the shopping cart, or clicks on an ad.

In order to determine the respective responsibilities for compliance with the obligations under the GDPR with regard to Joint Processing, IKEA and Meta Ireland have entered into a Joint Data Processing Agreement (“Controller Addendum”, available at https://www.facebook.com/legal/controller_addendum).

In accordance with the provisions of the GDPR and the Controller Addendum (the “Addendum”), IKEA is obliged to provide you with the essential content of the Addendum and the following information, in particular a description of IKEA’s and Meta Ireland’s functions and relationships with you:

•  Meta Ireland provides the platform and technology that enables IKEA to implement the pixel and create custom audiences . The meta pixel is JavaScript code. These pixels generate a hash value from your usage data, such as browser information, which is transmitted to Meta Ireland. If available, the meta cookie is accessed and your Facebook ID is transmitted. Data from users who do not have a Facebook profile is discarded by Meta Ireland without being used. IKEA can use this to target advertising and measure the performance of advertising campaigns.
• The name and contact details of Meta Ireland as joint controller and the contact details of the data protection officer (Article 13 (1 ) ( a) and ( b) GDPR) can be found at https://www.facebook.com/about/privacy.
• For more information about how Meta Ireland processes personal data, including the legal basis Meta Ireland relies on and how to exercise your rights with respect to Meta Ireland, please see Meta Ireland's Privacy Policy at https://www.facebook.com/about/privacy.
• What does IKEA use Meta Business Tools?
  
  We use meta business tools for ad targeting and audience creation, delivering commercial and transactional messages, improving ad delivery, and personalizing features and content.
• What data is processed?
  
  Meta Business Tools process IP address, device type and operating system, clicks and interactions, referrer URL.
• Who can you contact regarding the joint processing of your data? 
  
  Meta Ireland is responsible for ensuring the rights of data subjects pursuant to Articles 15-20 of the GDPR with regard to the services provided by Meta Ireland to allow the processing of personal data stored after joint processing. You can find the contact details at https://www.facebook.com/about/privacy.

With regard to the data processing described below, Meta Ireland acts as a data processor for IKEA. IKEA is the sole controller with regard to this data processing:

•  Processing contact information for matching with user IDs (“Matched User IDs”) and combining these user IDs with corresponding event data.
•  Processing of event data to provide matching services, measurement solutions, and analytics services, including creating reports on the performance of IKEA's advertising campaigns and other online content, e.g., to attribute IKEA conversions to impressions recorded through Meta Ireland 's platform ("Campaign Reports") and to create analytics and insights about users and their use of the IKEA website ("Analytics")

Pinterest Custom Audiences / Pinterest Pixel (Pinterest Tag)

With your approval use We use Pinterest Custom Audiences and Pinterest Pixel (“ Ad Service Features” or “Ad Data Features”) on our websites , services of Pinterest Europe Ltd., 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland (Pinterest).

With regard to the data processing described below, IKEA and Pinterest are joint data controllers within the meaning of Art. 26 GDPR.

IKEA and Pinterest are in terms of

• Collection of personal information in activity data through the Ad Service Features and
• the subsequent transmission of this data by IKEA to Pinterest

joint controllers according to Art 26 GDPR.

With respect to all other processing of this data, each party acts as an independent controller. Joint processing does not include the subsequent processing of the activity data by Pinterest.

"Activity Data" refers to data collected through the Pinterest Tag, a Pinterest API, or another ad service feature. Examples include page views, product purchases , and shopping cart abandonment.

In order to determine the respective responsibilities for compliance with the obligations under the GDPR with regard to joint processing, IKEA and Pinterest have entered into a Joint Controller Addendum (“JCA”), available at https://business.pinterest.com/de/pinterest-advertising-services-agreement/rest-of-emea/.

In accordance with the provisions of the GDPR and the JCA, IKEA is obliged to provide you with the essential content of the JCA and the following information, in particular a description of the functions and relationships between IKEA and Pinterest towards you.

• Pinterest provides the platform and technology that enables IKEA to implement the pixel and create custom audiences . The Pinterest pixel is code that we have inserted on our website. Its purpose is to increase the performance of advertising campaigns, for example through tailored campaigns, optimized ad placements, greater reach or data analysis. This is done by using your data that is collected when you visit our website through the ad service features. With these functions, Pinterest can track visitors to our website and the actions they take on our website after they have seen our Pinterest ad. Pinterest is able to define the website visitor as a target group for the display of ads. Pinterest receives the information that the user has visited the website and which offer they were interested in. If the website visitor is also a Pinterest member, corresponding advertisements and offers can also be displayed on Pinterest (via so-called “custom audiences ”).
• The name and contact details of Pinterest as joint controller and the contact details of the data protection officer (Art. 13 (1 ) ( a), ( b) GDPR) can be found at https://policy.pinterest.com/en/privacy-policy#section-residents-of-the-eea.
• For more information about how Pinterest processes personal data, including the legal basis it relies on and how to exercise your rights with respect to Pinterest, please see Pinterest's Privacy Policy at https://policy.pinterest.com/en/privacy-policy#section-residents-of-the-eea.
• For what used IKEA Ad Service Features?
  
  We use ad service features to measure the effectiveness of our Pinterest ads. To do this, we analyze the actions people perform on our website after seeing or interacting with our Pinterest ad. A Pinterest pixel is used to analyze and optimize our online offering and to display interest-based advertising . With the help of the Pinterest pixel, we can track the effectiveness of Pinterest ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Pinterest ad (so-called " conversion ").
• What data is processed?
  
  The following information is processed during use: device information, operating system used, IP address, time of access to our offer as well as ID of the order or purchase, shopping lists, shopping cart, movements on the website and articles accessed.
• Who can you contact regarding the joint processing of your data?
  
  Pinterest is responsible for enabling the rights of data subjects under Articles 15-20 of the GDPR with respect to the personal data stored by Pinterest after joint processing. You can find their contact details at https://policy.pinterest.com/en/privacy-policy#section-residents-of-the-eea.

Further information about the Pinterest Pixel can be found at https://help.pinterest.com/de/business/article/install-the-pinterest-tag

The internet thrives on connections. For this reason, you'll find not only our own content on our website. We've also integrated third-party content to make our website better, more interesting, and more relevant to you. When you visit one of our pages with such third-party content, your browser establishes a direct connection to the servers of the respective provider and retrieves the content from there to display it for you.

YouTube

This website displays content from the Google-operated YouTube site. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, a subsidiary of Google. When you visit one of our pages with YouTube content, your browser establishes a direct connection to YouTube's servers and retrieves the content from there to display it for you. When YouTube content is integrated, cookies are set by YouTube and your browser communicates with a YouTube server in the USA, which can record when your browser accesses the content. This process involves the processing of personal data (IP address, usage data, device information, referrer URL, and possibly interactions with embedded elements such as liking or sharing). If you are logged into your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account before accessing our website. For more information on how user data is handled, please see YouTube’s privacy policy (as a Google subsidiary) at: https://policies.google.com/privacy

The legal basis for the associated data processing is your consent in accordance with Art. 6 (1 ) ( a). You can give your consent in the cookie settings and revoke it at any time with effect for the future without giving reasons.