Digital Accessibility statement

IKEA Retail (Ingka Group) - As a retail company that is committed to the mission of offering a wide range of well-designed functional home furnishing products at low prices for the many people, we are continuously enhancing the accessibility of our digital experiences, systems, and services for our diverse customer base, including those with disabilities. We are continuously working towards improving digital accessibility, and we are doing so by implementing global standards, including the Web Content Accessibility Guidelines (WCAG).As a company, IKEA Retail (Ingka Group) is committed to a human-centric approach in the use of technology for the benefit of the many.

Conformance status

WCAG provides guidance on how to make websites easier to use for people with disabilities. There are three levels of conformance and IKEA Retail (Ingka Group) aims to achieve WCAG 2.1 Level AA.

We have taken significant steps to make our digital experiences more inclusive. We are also working with accessibility experts and people with disabilities to test and give feedback. Our efforts include, for example, improving our alternative texts, the experience while navigating with keyboard and when using a screen reader. We have also improved things like video content with transcriptions and captions available, and headings with better hierarchical structure on a page.

 

IKEA.com

IKEA.com is partially conformant to the WCAG 2.1 Level AA standard. 'Partially conformant' indicates that certain parts of the content do not yet adhere to the accessibility standard.

Non-accessible content

We know from several accessibility assessments that we still have a few things to improve. Please note that this does not mean that users will be unable to access and use IKEA.com, but it indicates that we still have some work to do – and we are working on it!

In full transparency, some of the non-accessible content are for example:

• Some images lack appropriate text alternatives or are not correctly marked as decorative.
• Certain page elements do not properly convey relationships via semantic HTML.
• Some content may not follow a meaningful reading order for screen readers users.
• Some input fields do not identify their purpose programmatically for autofill or assistive technologies.
• Text and background colour combinations may not meet minimum contrast requirements.
• Some images of text are used where plain text could have been provided.
• Not all interactive elements are accessible using keyboard-only navigation.
• Some time-based content may not provide users with a way to extend or disable time limits.
• Some pages may lack a mechanism to skip repetitive content blocks.
• Focus order may not always follow a logical sequence for keyboard users.
• The purpose of some links is unclear from their surrounding context.
• Some headings and labels may be unclear or not descriptive.
• Keyboard focus is not always visible when navigating via keyboard.
• Navigation mechanisms may not appear in a consistent order across pages.
• Some form errors are not clearly identified to users.
• Some interface components are missing ARIA (Accessible Rich Internet Applications) properties needed for assistive technologies.
• Some dynamic updates may not be announced by assistive technologies.

 

The IKEA App

The IKEA App is partially conformant to the WCAG 2.1 Level AA standard. 'Partially conformant' indicates that certain parts of the content do not yet adhere to the accessibility standard.

Non-accessible content

We know from several accessibility assessments that we still have a few things to improve. Please note that this does not mean that users will be unable to access and use the IKEA App, but it indicates that we still have some work to do – and we are working on it!

In full transparency, some of the non-accessible content are for example:

• Some images may not have appropriate labels or may be missing descriptions for screen readers.
• Some interface components do not use semantic structure to convey relationships.
• The reading order of screen content may not follow a logical sequence.
• Colour alone may be used to convey status or meaning without sufficient contrast.
• Text may not resize properly when using accessibility settings.
• Not all app features are accessible using external keyboard or screen reader.
• Auto-playing media or animations may lack controls to pause, stop, or hide.
• The sequence of interactive elements may not follow a logical navigation order.
• Some headings or labels may be vague or not descriptive enough.
• Some gestures like swipe or pinch are required and lack simpler alternatives.
• Icons or controls may vary in appearance or function across different screens.
• Some error messages are not clearly indicated to screen reader users.
• Some components may not expose proper roles, states, or names to assistive technologies.
• Status messages may not be announced when content updates occur dynamically.

 

Digital kiosks in IKEA stores

Web-based applications running on our information kiosks in the IKEA stores and planning studios do not yet fully comply with the accessibility standard.

 

 

We are actively working to address these issues as part of our continuous effort to improve the accessibility of our digital experiences.

Preparation of this digital accessibility statement

The statement was prepared on 28.02.2025 and last reviewed and updated on 03.07.2025.