


Hanna's ultra pink queendom
Designer
Hanna Linnéa Ryd
Location
Gothenburg, Sweden
Concept
Less waste, more pink!
Hanna Linnéa Ryd is a fashion alchemist and upcycling designer of HURRA PANGPANG. She's also the mind behind this monochrome pink "queendom", created for a teenage upcycling activist. Bedroom, workspace, upcycling station, walk-in closet, photo studio – this is a space bursting with function and creativity. And everything, we mean everything, is pink!
Hanna lives by the saying “nothing is waste until we waste it” and most of her furniture and things are second-hand, upcycled or DIY. She has turned old soft toys into an armchair cushion and used cardboard packaging to make a funky mirror frame. A simple layer of pink paint or spray gives everything a consistent look.

"I just love repurposing forgotten treasures into wearable treats. With the right twist, everything is worth a second chance. The story behind someone’s once-loved possessions is always worth celebrating."
– Hanna
Spaces inspired by more sustainable living
The sustainable collab series showcases ten rooms by ten creatives around the world, each telling a story of togetherness, conscious living or connecting with nature. At your local IKEA online store, you'll find even more ideas for living a healthier, more mindful life at home.