Chinese visual heritage is built on a great number of auspicious symbols and illustrations, which have different meanings depending on their colour scheme, placement and combination. These products are layered with positive symbols and graphics in a way that they may not be obvious at first sight, but reveal themselves over time. Some of the geometric patterns are associated with wealth and health, while some articles have special connections to IKEA.
“We had only one option; to start this journey with great respect to the Chinese culture and heritage for Spring Festival and a lot of research.
For this collection, we selected symbolic graphics that are related to the start of the lunar calendar and depict what people most wish to come for the next year. Using those symbols in unexpected ways adds the playfulness we wanted,” says Christos.
“And most of the products are designed not only for use during the Chinese New Year, they are also appealing to be used throughout the season. That makes the life of products last longer, and has a positive impact on the planet. At IKEA, we are striving for a more sustainable future with conscious material choices, we know that our customers like it as well,” says Miranda.
The stresses of travelling are some of the biggest frustrations for people before and after the festival. For many it is a long journey with heavy bags to get back home to their families.
“…which is all worth it in the end! But how can we make their journey more comfy and with style? That is why we also make sure to design lightweight flat-pack gifts that you can easily carry in your luggage,” says Christos.