IKEA sets new world record for largest-ever pyjama gathering, launching a year for better sleep

Today, 2,051 IKEA co-workers broke the GUINNESS WORLD RECORDS™ title for the largest gathering of people wearing two-piece pyjamas (single venue). The achievement took place in Älmhult, Sweden, the heart of IKEA, and marked the beginning of a year-long initiative focused on improving sleep for the many people. 

“We’re thrilled about this collective effort, coming together to highlight the importance of sleep,” says Fredrika Inger, Managing Director of IKEA of Sweden. “Good sleep benefits everyone, and we believe that by prioritizing it, we can genuinely make a big difference. Small adjustments, like choosing the right pillow or lighting can lead to big improvements. Our goal is to make these improvements accessible to everyone because good sleep should be something everyone can achieve.”

IKEA’s decision to dedicate a full year to improving sleep is rooted in the fact that many people still struggle to achieve good quality rest, despite widespread recognition of sleep’s importance. The IKEA Life at Home report reveals that 55% of people rate sleep as their most important well-being activity at home. Yet, numerous studies show that as many as 1 out of 2 adults report dissatisfaction with their sleep, affecting daily functioning and work performance.

“Our customers’ interest in sleep has been on the rise for years. And the message we received from them was quite clear – they want more sleep tips, more sleep solutions, and even more convenience in making their dream sleep setup,” says Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group). “Thus, our goal in FY25 is to reach millions of additional people and help them improve their sleep and everyday life."

At IKEA, we believe that good sleep requires a holistic approach to the sleep environment. Building on decades of innovation and development in the sleep segment, IKEA has a long history of creating well-designed, functional, and long-lasting solutions at an affordable price. Our solutions cover all six areas proven to be essential for quality sleep: comfort, sound, light, air, temperature, and decluttering.  

Mattresses play an important role in ensuring comfort. IKEA has been on a journey to create better mattresses focusing on using fewer materials while offering improved comfort at a lower price. The IKEA Comfort Lab, part of the IKEA Test Lab in Älmhult where IKEA products are put through rigorous tests, has been an important enabler for this development process. Through the Comfort Lab in Älmhult, IKEA leverages virtual data simulation and physical tools to provide an objective recipe for creating mattresses tailored to various needs.

“We are on a journey to innovate our range of sleep products to improve every aspect of the home that supports better rest. Our sleep solutions are the result of years of research, and are thoroughly tested in our labs to ensure durability, affordability, and optimal comfort. We have listened to our customers to develop a range that meet their diverse needs, catering to every wallet, lifestyle, and sleeping preference.” says Fredrika Inger, Managing Director of IKEA of Sweden.