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Published 19 March 2020 • Inter IKEA newsroom

New AR capabilities for IKEA Place on iPad Pro

Today IKEA announces Studio Mode – a new upcoming feature for IKEA Place that will harness the capabilities of Apple’s new iPad Pro to create a more personalised and realistic home furnishing experience.

IKEA Place is already one of the most popular AR apps available today. Studio Mode takes it to the next level by interpreting users’ existing homes to render home furnishing solutions that complement their space and style.

Studio Mode also uses detailed 3D depth information to digitally furnish walls, ceilings, seats, table tops and other previously hard-to-reach places for AR applications. The quality and fidelity of the 3D models are more realistic than before. Even dynamic lighting fixtures can be turned on or off to light up the virtual scene.

“AR experiences thus far have been limited by what they can understand and how they react to the environment within which they’re taking place. Studio Mode with the new iPad Pro presents powerful proof of the potential AR and AI have to deliver more meaningful, personal, and playful experiences at home with IKEA,” says Kaave Pour, Director at SPACE10, IKEA’s research and design lab.

The ultimate goal is to inspire people by combining technology with knowledge of life at home. “We’re using inspiring new technology like ARKit to make IKEA home furnishing knowledge accessible for everyone,” says Gerry Rogers, Digital Transformation Leader at Inter IKEA Group. “To do so, we are looking into the newest technologies, not for the sake of technology, but to create a better everyday life for the many people.”

The updated IKEA Place app featuring Studio Mode will be available later this year.

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About IKEA

IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.

About the IKEA franchise system

The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.

About Inter IKEA Group

Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG and IKEA Industry AB related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group.

Contacts

IKEA Franchising

If you want to know more about the IKEA Brand, our people and sustainability agenda, our culture and values, the IKEA expansion and franchise system, please contact us here:

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