Published 16 October 2025 • Inter IKEA newsroom
IKEA reports stable sales with increased volumes and customers, based on lower prices introduced in FY24
Over the last two years, IKEA has invested in 10% lower prices to make well-designed, functional home furnishings more affordable for people around the world. In financial year 2025 (FY25), this contributed to a 3% increase in both sales volumes and customers.
Inter IKEA Group today announced total IKEA retail sales of EUR 44.6 billion for FY25, compared to EUR 45.1 billion in FY24 (-1.0% compared to FY24, currency adjusted -0.3%). Total retail sales include sales of IKEA products, food, and services by the 13 groups of IKEA franchisees worldwide. IKEA continues to strengthen its commitment to affordability, accessibility and sustainability for the many people.
“Making IKEA more affordable for the many people is central to who we are,” says Jon Abrahamsson Ring, CEO, Inter IKEA Group. “Our long-term approach has allowed us to reduce prices by 10% over the past two years. Now we see the results in higher volumes and more customers.”
During FY25, 66 new sales locations opened worldwide. These ranged from smaller formats to full-size stores and plan and order points. Visitation to stores rose to 915 million from 899 million – the fifth consecutive year of growth.
“Since 2020, IKEA sales have grown faster than the overall home furnishing market, resulting in increased market share. During that time, we’ve worked hard to offset inflation while continuing to transform the IKEA business. We are helping more people by making our products even more affordable for the many people,” says Jon Abrahamsson Ring.
The strategy remains to launch new products at lower recommended retail prices than existing ones – a trend that will continue in the years ahead.
Behind the scenes, IKEA continued to introduce new production methods that reduce waste and emissions while maintaining quality and low price. One example is the MITTZON desk – made from lightweight steel that reduces material use and transport emissions.
E-commerce continues to transform the home furnishing market, with online sales now accounting for 28% of IKEA turnover. Furthermore, upcoming new market entries to Panama and Costa Rica will strengthen the IKEA Brand presence in the Americas.
The commercial focus for FY25 was bedroom products, including furniture, textiles, and accessories. One highlight was the launch of a new PAX wardrobe range, which is easier to assemble, disassemble and re-assemble. These changes make PAX more durable and easier to move – extending its lifetime and re-usability.
Overall IKEA product sales were strongest in furniture, particularly storage solutions and kitchens. Well-established European markets led this development.
Looking ahead, IKEA will focus its FY26 commercial activities on kitchen and dining products. In anticipation, IKEA launched the new low-price KNOXHULT kitchen series, and early results are already exceeding expectations.
“I am proud of the 222,000 IKEA co-workers around the world. Your dedication and passion have been the driving force behind our achievements in FY25. Thanks to your relentless efforts, we’ve achieved high product availability, stable sales and great new products. Now we’re better prepared to drive growth than we have been in a very long time,” adds Jon Abrahamsson Ring.