Published 17 September 2021 • Inter IKEA newsroom

The new KÅSEBERGA collection by IKEA and World Surf League

In partnership with World Surf League (WSL), IKEA explores how to meet the home furnishing and lifestyle needs of on the go-ers in the surfing community, and bring those learnings to the many people. A first reveal of the collection was shown at the IKEA Festival.

Since 2019, IKEA has partnered with the leading sports organization for surfers, World Surf League, to develop a new collection inspired by a lifestyle that is close to the ocean, conscious of the planet, and active in its form. The collection, which will be available in stores globally starting spring 2022, features a range of practical and beautifully designed products indented both for the home, the beach, or wherever life takes them.

“We are really proud and excited by the progress and the great work of the team behind this collaboration. A particular point of pride is how we have managed to gather input for this collection from several hundreds of people involved in the surfing community. We have been really tuned in to their needs in the development of this collection, pushing both form and function while also ensuring the use of more sustainable materials,” says James Futcher, Product Design Leader at IKEA of Sweden.

The design process and collaboration have revolved around a common set of values around sustainability and to minimize impact on both people and planet. The collection has been developed with a focus on including more renewable materials like wood, and materials from recycled sources such as polyester. In addition, as was revealed during the IKEA Festival, a bag uniquely designed to also function well for beach clean ups will also be included in the collection.

“As surfers we are close to the ocean and often see first-hand how pollution and waste are affecting our waterways and oceans. We are stoked now to see the KÅSEBERGA collection coming to life, and that our common strive to make society more sustainable really comes through in many of the new products. It’s exciting that we together are coming up with empowering solutions to be part of the proactive change” says Kassia Meador, part of the WSL and IKEA design team.

Revealed at the IKEA Festival were a balance board, beach bag and glassware from the collection. The IKEA and WSL design team consist of Kassia Meador, Kim Hogan, Rob Machado, Jason Penning, Daniel Willon from WSL, and Mikael Axelsson, Wiebke Braash and Mehmet Mehmetalioglu, from IKEA. The KÅSEBERGA collection will be launched globally during spring 2022.