Published 26 May 2022 • Inter IKEA newsroom
IKEA reveals first products from the Swedish House Mafia collaboration
Three new takes on the iconic FRAKTA bag will be part of the IKEA x Swedish House Mafia collection launching this fall. Selected furniture products from the upcoming collection will be revealed on 9 June 2022, as part of the IKEA Festival at Milan Design Week.
In September 2021 IKEA and electronic music artists Swedish House Mafia announced their upcoming collection of music-related home furnishing solutions, designed for producing, performing, and listening to music at home. The collection will include more than 20 furniture pieces, interior solutions and accessories for up and coming music producers, DJs, and all creators with limited means but unlimited creativity.
Today IKEA reveals the first products from the collaboration: not one but three new Swedish House Mafia remixed versions of the iconic IKEA FRAKTA bag.
Swedish House Mafia’s unique take on the FRAKTA bag is built on insights into the functional needs that music creators and music fans have when on the go. It includes a bag for cables, cords and other accessories necessary for music creation, a laptop bag, and one larger bag for vinyl records – all in Swedish House Mafia signature style.
“FRAKTA is one of those IKEA classics that everyone has. We wanted to do our take on it from a music creation perspective depending on what type of gear you carry with you on the go. Our different takes on the bag are themes shared for the whole collection. All items in the collection have a timeless theme with a distinct trace of our DNA," says Swedish House Mafia.
“It had been a dream for the guys to make a FRAKTA, but they wanted to add something more to it,” says Friso Wiersma, in-house designer, IKEA of Sweden. “Talking about functionality and how they would use it in their daily life, it became clear that we wanted to solve different problems – and that we couldn’t do it all in just one bag style.”
More products from the upcoming collection for music creators will be revealed during IKEA Festival at BASE in Milan on 9 June during Milan Design Week 2022.
With this collection, IKEA and Swedish House Mafia explore the topic of music and creativity at home to make the everyday life easier for the many people listening to and creating music. The collection will include more than 20 furniture pieces and smart home furnishing solutions.