Ingka Group (IKEA Retail) teams up with Annie Leibovitz to turn her iconic camera lens to the lives lived by people at home

Ingka Group, the largest IKEA franchisee, released their 9th annual IKEA Life at Home Report in January and found that that almost half of people globally (48%) do not feel like their life at home is reflected in the media. That imbalance is the launchpad for an exciting new partnership announced by Ingka Group: a collaboration with renowned American photographer Annie Leibovitz, who will step into the role of IKEA Artist in Residence in 2023.