IKEA Celebrates Every Child’s Right to Play with New In-Store Play Experiences, Encourages...

A new global Play Report, released today by IKEA, finds that people around the world believe play is undervalued in modern day life. That’s why IKEA and the IKEA Foundation are putting play at the heart of this year’s Let’s Play for Change campaign and encouraging everyone to play more for a better everyday life. IKEA stores around the world will launch new in-store play experiences and events starting this fall.