BRUNBJÖRN Soft toy, bear


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This soft, furry teddy bear loves everything and everyone, but most of all, it likes berries. Blue or red, it doesn’t matter. A loyal friend who likes to hug and cuddle closely when you need some extra love.

Article Number403.650.12

Product details

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

A furry friend to love, hug and hold hands with when something feels scary.


IKEA of Sweden

Article Number403.650.12
  • Fabric:

    100 % polyester


    100 % polyester - hollow fiber

    Machine wash, warm, durable-press cycle.

    Do not bleach.

    Do not tumble dry.

    Do not iron.

    Do not dry clean.

  • Recommended for children 12 months and older.
  • We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.


Length: 13 "

    Soft toyArticle Number403.650.12

    Width: 5 ¼ "

    Height: 4 ½ "

    Length: 13 "

    Weight: 3 oz

    Package(s): 1


my granddaughter loved it!KELLYmy granddaughter loved it!5
I buy this often forCHRISI buy this often for my dog. Makes a great toy. No buttons to swallow.5
Wonder bearOSCARWonder bear5
Great toysarahI washed several times in the washing machine and still looks fine. I wash on delicate and dry on low.5
BearTerriThis is an amazing bear. You don’t have to worry about the eyes being pulled off and put in a little one’s mouth. They are sewn on.5
My child owns 17 ofHeatherMy child owns 17 of these so far.she has named him. Georgie bear5
Best of BearsAngelReasonably priced. We end up with 1-2 every time we visit. I have a toddler and she loves them. I am a doll maker so I sew them clothes. She has a little army of bears. I have had no trouble tossing them in the washer and drying them when needed. Best value in the store and is very astatically pleasing. Well built.5
CuteKerry B.Very soft and very cute, any child would want!5
Easy to useJanelleEasy to use5
Awesome 👏🏼 bear 🐻LauraAwesome 👏🏼 bear 🐻5
Soft and sweetpine treeLove the toy. It is just what I was looking for.5
Squishy softnessJimmy HCute. Soft. Squishy. Nuff said.5
mom earthI bought the bears for a newborn. Perfect for awareness of 'soft', 'touch','form'.etc.:)5
Love itJessfreeLove it, l wish you guys would sale stuffed monkeys as well. When l go back to my IKEA will buy more of them to give to childrens.5
Bear FriendsdelovelyThis bear joined our family when our daughter was born and almost 3 years later Teddy Bear is her constant friend. Please always keep this bear around!5
Oh sooo soft.Mimi 55I bought it to give to my granddaughter but my grandson really liked it and it became his. I will look for another animal for her when we come back.5
Fantastic for the grandchildrenJackjiGrandchildren won’t go to bed without them5
Best cuddle bearWindys WarriorMy daughter picked it out for herself when wandering through Ikea one day and she wouldn't put it down. So we purchased it and now it is her snuggly bear for night time.5
He’s cuteLast minuteGot as part of a Valentine’s Day gift. Perfect compliment to a bouquet of flowers.4
Very cute IRLjessj2737Soft, cute and cuddly. My kid loves it.5
BRUNBJÖRN Soft toy, bear

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.

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Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.