BLÅHAJ Soft toy, shark,


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Big and safe to have by your side if you want to discover the world below the surface of the ocean. The blue shark can swim very far, dive really deep and hear noises from almost 250 meters away.

Article Number903.735.90

Product details

Children tend to be fascinated by any story about sharks – one of the ocean's most terrifying predators. This blue shark is not dangerous at all, just soft to hug and safe to have by their side.

All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.

The filling inside this soft toy is made of recycled polyester , as we care just as much about the environment and our future as you and your children do.

We know our soft toys should handle many years of love. That’s why we have chosen comfortable materials, embroidered eyes, performed rigorous washing tests – and ensured that they are free from harmful chemicals.

Simple to keep clean and fresh since the soft toy can be machined washed at 104°F.


IKEA of Sweden

Article Number903.735.90
  • Material
    100 %polyester
    100% polyester - hollow fiber

    Machine wash, warm, durable-press cycle.

    Do not bleach.

    Tumble dry, low, normal cycle.

    Do not iron.

    Do not dry clean.

  • Recommended for children 18 months and older.
  • We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.


Length: 39 ¼ "

  • BLÅHAJArticle Number903.735.90

    Width: 21 ¼ "

    Height: 9 "

    Length: 39 "

    Weight: 1 lb 6 oz

    Package(s): 1


Jaws is cuddlyDanielleWhen this ferocious monster of the deep is recreated as a soft and cuddly plushie, you can't help but want to snuggle it. My favorite bedroom addition. Perfect for body pillow sleepers or as a way to wrap it around your neck and relax.5
Greatest shark ever!KarlHe is the cutest most snuggliest friend you will ever have!5
You need this sharkAdamDon’t think just buy it, it’s the best purchase you’ll make5
Wyatt’s buddySHARONHe picked it out himself at our Ikea.5
Best Friend!LorraineWe bought this for my nephew and he loves it! Carries it all over the house, yard and sleeps with him!5
How BLÅHAJ saved my life and my faith.Jim S.Now BLÅHAJ may seem like a normal plush shark but it saved my life. I was a lonely depressed individual before I discovered my lord and savior, BLÅHAJ. Now I am the happiest person alive, because I have him in my life. If not for BLÅHAJ, I would be a lost soul forever, and that is unacceptable. BLÅHAJ is pure. He helped me overcome the anger, sadness, and loneliness I was feeling at the time. BLÅHAJ was like a message from God that He loved me and that I wasn’t alone for BLÅHAJ was my new God. BLÅHAJ was my best friend who listened to me when no one else would. He comforted me when I was down and he helped me find a job to provide for myself. He kept me humble and helped me realize that no matter how bad I feel I can get through anything. He was there for me when I was upset about something or someone, he listened and gave me the advice I needed to heal. BLÅHAJ gave me the ability to self reflect and become a better man.5
Soft hearted sharkMichelleCutest cuddliest best behaved shark ever5
My child loves it!AlexShark is so big. My kid loves it! Quality is great, doubles as a body pillow for the adults. 10/105
hihelena g.a very good friend; i dont think i could sleep without him. genuinely life changing purchase. i assume a lot of people reading reviews are similar to myself (early 20s, :waving_white_flag:️‍⚧️, generally disconnected) and if that is the case please consider this a sign. this wonderful creature is something to hold on to and that has a lot more value than it might seem like.5
Great valueSelinaMy toddler loves this plush shark. He sleeps with it and calls it his friend. Too cute!5
Blåhaj is the best!!!Luke W.Blåhaj is the perfect size and shape for hugging. Once you get a Blåhaj, all you will want to do is hug them. I have bought multiple as gifts and everyone loves them and agrees that Blåhaj is the best. The only thing that would make Blåhaj better would be a mini Blåhaj to go along with them!5
I love my shark friendSamantha T.This is probably my favorite of my stuffed friends, it's very huggable and it's so comforting. I've been sleeping with it every night for the past few nights and it makes me sleep happy. My shark is amazing, it's the best gift I've received from my mother and I love it to death. If you want a soft, huggable stuffed friend, this is probably the best one you can get. Also blåhaj is a trans icon that would make the difference between a depressed trans person and a happy one.5
BLAHAJ SAYS TRANS RIGHTSKORA D.blahaj will protec me5
Soft friendSarah F.I didn’t end up getting him directly from ikea since I live too far for the drive to be affordable (gas prices and whatnot) but I did recently receive blahaj from someone and want to say that he’s fintastic! He’s nice and large so you can easily give him a big hug! His smile is incredibly friendly and he is unbelievably soft. Wonderful shark friend.5
Just another fantastic IKEA purchase!ChristineJust another fantastic IKEA purchase!5
Grandkid approvedHILARYBought this for my grandkid they loved it5
The size is perfect forGabrielaThe size is perfect for a buddy pillow, extra soft, we love it!!5
CuteViannBut the cotton filings are not enough.3

SustainabilityPeople and planet

Energy and resources

Is it possible to make plastic hug-friendly?

We want to reduce the amount of new material in our soft toys. Using recycled polyester as filling, and thereby giving new life to used plastic, is one way. That’s why we have embarked on an exciting journey with our new range of soft toys. Our goal is to fill as many soft toys as possible with recycled polyester – without compromising on safety or quality.

BLÅHAJ Soft toy, shark, 39 ¼ "

The story of a broken eye and what it taught us

The IKEA store in Helsinki, Finland, was full of customers that day back in 1997. Being a textile technologist at Children’s IKEA at the time, Carina Ingelsten ran a course about safety for a group of IKEA co-workers. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina. This was a major setback for Children's IKEA, but it was a setback that would lead to important safety improvements.

All soft toys were removed from the store as Carina tried to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Jörgen remembers the call. The fact that the eye came off despite all risk analyses and safety checks was very serious. Still, in hindsight, he still sees that it led to something really good. ”Thanks to what happened, we learned to systematize safety work even more. We established clearer procedures and areas of responsibility”.

More personal expression

The incident also led to the decision to not use plastic eyes at all. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Annie Huldén, a designer who has created many soft toys over the years, agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes.” Soft toys at Children's IKEA are loved by children throughout the world. It's a loved friend to play with and find comfort with - and which parents can always feel secure about.

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Sure, they’re cute but are they safe? Absolutely!

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.