"Old linen sacks, a striped pattern and visible stitches. That’s what inspired me when I designed BJÖRNLOKA. They represent a nonchalant simplicity, where the materials are beautiful just as they are and have been used in ways that really bring out their natural qualities. There's something recognizable and familiar about all the pieces, but by working with different sizes and scales on the patterns the collection has a look that feels totally new. It was also really rewarding to design the collection together with HC Ericson. Our ideas blended really well and spoke the same language."