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Toys & play

There’s nothing complicated about play. The only energy needed is your child’s (and there’s plenty of that!). Our safe and fun children's toys motivate kids to develop fine motor skills, social skills and logical thinking through role play, imagination, creativity and movement.

Soft toys with a heart of gold

The fabulous design of the SAGOSKATT 2021 soft toy collection was made by children for the good of children. 100% of the purchase value is donated to local initiatives supporting kids’ right to play and develop. Yes, it’s totally fine to buy a blue bag full of them. SAGOSKATT soft toys are available in-store only.

Learn more about SAGOSKATT soft toys
Learn more about SAGOSKATT soft toys

Part toy storage, part football stadium

Going instantly from idea to action is one of the wonders of childhood. With a goal that also stores all you need to play, the game is on before the ref finds the whistle. (Luckily, the arena is dismantled in an instant, too.)

See all physical play
See all physical play

Play with clay – simple and genius

Schoolwork and (a little bit of) screen time is all good – but there’s something special about handing children a lump of modelling dough and seeing where creativity takes them. An artful cityscape? A monster contest, perhaps?

See all arts & crafts
See all arts & crafts

For small artists on the go

With MÅLA portable drawing case the little creator is good to go when the right mood arrives – or for some quality time together.

See the MÅLA series
See the MÅLA series
Four LADDA rechargeable batteries, HR6 AA with a battery capacity of 2450 mAh, lie in a row on a yellow surface.

Find out how rechargeable batteries can help you make sure your kid’s toys don’t stop during all the fun.