IKEA Thailand 2025 Marketing Direction
Driven by its global vision to create a better everyday life for the many people,
IKEA strives to enrich the lives of Thais through innovative design, affordability, and thoughtful attention to detail.
Expanding Services Across Thailand
- In 2025, IKEA Thailand is expanding strategically with new store formats tailored to diverse Thai lifestyles across different regions.
- Enhancing its omnichannel experience, IKEA is seamlessly integrating offline and online platforms while improving nationwide delivery and service networks for greater convenience.
- With a continued commitment to accessibility, IKEA remains dedicated to offering quality, well-designed, and affordable home furnishing solutions for all households.
- IKEA Chiang Mai Order Point, IKEA's latest accessibility expansion, embraces the "Small, But Everything" concept. Making the most of its 708-square-meter space, it offers a comprehensive selection of over 300 cash-and-carry items, storage solutions that meet every home area's needs, expert design consultation and planning services, and features a Swedish Bites corner offering Swedish-style snacks.
Smart Solutions at Sensible Prices
- Building on the success of the well-received New Lower Price campaign, IKEA Thailand continues its "More Value, Less Spend" strategy from 2024, helping customers navigate challenging economic times.
- By analyzing customer purchasing behaviour, IKEA offers special pricing on essential everyday items while maintaining international quality standards backed by a reassuring warranty.
- Every product is thoughtfully designed to provide functionality, resource efficiency, and long-term value—ensuring affordability without compromise.