BRUNKRISSLA Duvet cover and pillowcase, black,

$29.90
BRUNKRISSLA Duvet cover and pillowcase, black, 150x200/50x80 cm
BRUNKRISSLA Duvet cover and pillowcase, brown, 150x200/50x80 cm

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Over the years, more than 20 million people have tucked themselves in under a BRUNKRISSLA duvet cover. A reality beyond our wildest dreams – and proof that good quality never goes out of style.

Article number103.755.50

Product details

Concealed press studs keep the duvet in place.

Made of 100% cotton - a natural and durable material that becomes softer with every wash.

Designer

IKEA of Sweden

Article number103.755.50
  • 152 thread count.

    Thread count indicates the number of threads per square inch of fabric. The higher the thread count the more densely woven the fabric.

    Each pillowcase is made from random-cut fabric giving each one a unique look.

  • Material
    100% cotton
    Care

    Machine wash, max 60°C, normal process.

    Do not bleach.

    Tumble drying, normal temperature (max 80°C).

    Iron, max 200°C.

    Do not dryclean.

  • We want to have a positive impact on the planet. That is why by 2030, we want all materials in our products to be recycled or renewable, and sourced in responsible ways.

    The cotton in this product is grown with less water, less chemical fertilizers and less chemical pesticides, while increasing profit margins for the farmers. That way, we lower our environmental impact.

    Non-chlorine bleached.

Measurements

Thread count: 152 /inch²

Pillowcase quantity: 1 pieces

Pillowcase length: 50 cm

Pillowcase width: 80 cm

Duvet cover length: 200 cm

Duvet cover width: 150 cm

  • BRUNKRISSLAArticle number103.755.50

    Width: 19 cm

    Height: 5 cm

    Length: 28 cm

    Weight: 0.92 kg

    Package(s): 1

SustainabilityPeople and planet

Sustainable life at home

Cotton that’s better for everyone

Cotton is loved by everyone since it is a durable and soft natural material that breathes. To care for both the environment and people, we only use cotton from more sustainable sources, which means that less water, fertilisers and pesticides are needed, while growers see higher profits. But we don’t stop there. We are constantly developing new methods to make the world we leave for our children even better.

BRUNKRISSLA Duvet cover and pillowcase, black, 150x200/50x80 cm

Our take on cotton

We use cotton in many of our products, from sofas and cushions to bed linen and mattresses. It is a soft, durable and renewable fibre that breathes and is good at absorbing moisture. All these great qualities make cotton one of our most important materials, but it isn’t without its challenges, much having to do with conventional farming methods that negatively impact the environment and poor working conditions for farmers. With our size and production volumes, we want to drive change in the cotton industry. By only using recycled cotton or cotton from more sustainable sources, working with partnerships and initiatives on the ground and prioritising compliance, we believe that we can make a positive impact in the world of cotton.

In her 40 years working at IKEA, Ann-Sophie Karlsson has never seen anything as surprising as BRUNKRISSLA. Her job is to make sure products get to the customer and store shelves stay stocked. She was part of the team that brought BRUNKRISSLA to stores back in 2001. At the time, we thought it would be a fun and fashionable decor addition. We were confident people would like it, but had no idea how much. “Our customers just fell in love with this quilt cover immediately,” says Ann-Sophie. The factory making BRUNKRISSLA created 300,000 quilt covers to start. It wasn’t nearly enough. The next year they made double... and it still wasn’t enough to keep pace with how quickly people were picking up BRUNKRISSLA from store shelves. By 2003, more factories and more workers were hired to keep up, creating five times as many quilt covers as before. That year, 1.6 million BRUNKRISSLA quilt covers were made and sold. Since then, every year more than a million customers take BRUNKRISSLA home to snuggle up in.

What customers want

In a world where fashion trends change almost as quickly as the weather, BRUNKRISSLA is a rarity. “It’s still there because it’s so popular,” says Ann-Sophie. “A lot of customers like BRUNKRISSLA. We have met customers out in the store who say ‘I’m here to buy BRUNKRISSLA for the second time or for the third time’.” That’s why all our customers are the ones to thank for BRUNKRISSLA’s long run. And you can all rest easy in your BRUNKRISSLA covered beds at night, because no matter the latest fad, we always strive to ensure you can get the products you love.

100% cotton from more sustainable sources

Since 2015, all cotton in IKEA products is either recycled or comes from more sustainable sources*. This means that we only source cotton grown using sustainable farming practices that reduce the use of fertilisers, pesticides and water, improve working conditions and earnings for farmers, and benefit ecosystem health and biodiversity conservation. We have set up a system that enables use to trace all our cotton and ensure that the final product is from approved, certified sources. *Cotton from more sustainable sources commits to the following schemes: Better Cotton (as defined by BCI, including their equivalence in various geographies), cotton from farmers working towards the BCI standard (TBC).

Working together to drive change

Each year, IKEA uses around 0.5 percent of all cotton grown around the world. This may not seem like a lot, but the number is big enough to drive change in the industry. For many years, we have been working with partners and stakeholders globally to transform conventional large-scale cotton farming and set social and environmental standards for cotton production. As an example, we helped set up the Better Cotton Initiative (BCI) who runs the world’s largest cotton sustainability programme. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. Today, more than 110,000 farmers have adopted more sustainable farming practices within IKEA projects.

Ensuring compliance throughout the value chain

All IKEA products are produced in accordance with the IKEA IWAY Standard, our Supplier Code of Conduct. It sets out the minimum environmental and social standards expected from our suppliers, including compliance with local laws. We do not accept any form of forced labour, child labour or treatments in breach of our supply chain requirements. Our cotton teams across the globe ensure that all cotton used in IKEA products meets the demands of compliance in our supply chain. By having teams on the ground in areas where it has previously been challenging to work responsibly, we can challenge the traditional ways of working and improve the industry. If we discover that we are acting in places where we cannot ensure our requirements are being met, we follow-up on the ground and drive change.

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Material

What is cotton?

Cotton is one of the world's most appreciated and used natural fibres. Textiles in cotton are soft, hardwearing and can be washed at high temperatures. They are also good at breathing and absorbing moisture – making them pleasant to wear close to the body. Today at IKEA we use more and more recycled cotton and strive to make sure that all the new cotton we use has been grown and produced with less and less amounts of pesticides, fertilisers and water.