BLÅVINGAD Colouring paper roll,
How to get it
On this roll there is a magical underwater world just waiting to be filled with colour. Perfect to roll out on a table or on the floor to keep a whole gang of restless little ones occupied on a rainy day.
Article number805.258.34Product details
A dream for the young artist – 10 metres of "colouring book" filled with details and marine life. Just roll out the paper and use felt-tip pens or watercolours.
Painting relieves stress and is relaxing after a day filled with activities.
S Edholm/L Ullenius
The MÅLA series has everything you need to be creative with all the colours of the rainbow: felt-tip pens, wax crayons, pencils, watercolours and brushes.
Fits in MÅLA paper roll holder with storage.
Matches everything in the BLÅVINGAD collection – soft toys, textiles, lighting and other accessories.
- MaterialCare
- Bleached chlorine-free paper
Wipe dry with a clean cloth.
- Recommended for ages from 3 years.This product bears the CE mark.
Measurements
Area: 4.30 m²
Inside diameter: 3 cm
Outside diameter: 5 cm
Roll length: 10 m
Width: 43 cm
Length: 10 m
- BLÅVINGADArticle number805.258.34
Length: 43 cm
Weight: 0.35 kg
Diameter: 5 cm
Package(s): 1

Dive down into a world of wonders
Surfing dolphins, curious turtles and playful octopuses. The big deep sea is an enchanted world that triggers the imagination. It inspired us to create the BLÅVINGAD collection. Working with the project, we also realized that many children are worried about the oceans and their inhabitants.
“Children are engaged and well-informed about the pollution of the world’s oceans and how it affects the animals that live there. They want to do something about it and encourage us, adults, to do the same,” says child psychologist Dr Barbie Clarke. She regularly participates in the work with our Kid’s Advisory Panel, where we interview children in different countries about their opinions on various topics.
Mysteries below the surface
But what is it about the oceans that fascinates and engages children worldwide – even children that live hundreds of kilometres from the coast? “The deep seas and their inhabitants have always been part of myths and stories that we tell each other,” says Barbie. “It’s a world of its own under the surface, something mysterious and exciting that brings the imagination to life.”
Discover the world
Stories, games and movies about life in the deep sea give children access to a world that is different from their own everyday life. “When children are between 3 and 6 years old, they fantasize the most, and when they get a bit older, they want to learn facts and understand how the oceans work,” says Barbie. She adds that when children are absorbed by something, it’s more than a game; they forget their worries, explore the world and broaden their horizons – just like a giant blue whale that floats off to explore the sea.
Designer thoughts
Designer thoughts
"We’re all dependent on clean and vibrant oceans full of life. That’s why our work with the BLÅVINGAD collection felt extra important. When choosing the animals to focus on, we began by studying their appearances and expressions. Using sketches, we then decided what could work as a pattern, a soft toy or a print on a cushion. We hope that the playful products create a feeling of being surrounded by the ocean and spark curiousness about all that lives below the surface.”