Play is a basic need
Many people are not aware that play is a basic need, and that every child has a right to it under the UN conventions on the Rights of the Child. The IKEA Foundation has partnered with some of the most prominent NGOs on this topic: Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF, and War Child. The partner programs funded by the campaign will focus on creating safe spaces for vulnerable children to play and develop.
Let’s Play for Change
The new IKEA Good Cause campaign, Let’s Play for Change, will specifically focus on children’s right to play and develop, highlighting the benefits of play for all children. Though the topic is new the mechanics are familiar. For every children’s book and toy sold during the campaign period, the IKEA Foundation will make a donation of € 1 (S$1.50) to projects in some of the poorest communities in the world, supporting children’s development and learning, equal participation, sports and of course – play.
IKEA puts children first
IKEA aims to be the leading company in securing and supporting children’s rights by integrating the best interest of the child in everything we do. We advocate for children’s rights and influence change where we can. By 2020, children’s Rights Business Principles will be fully integrated into our ways of working and support for children’s rights is evident in all our key policies and strategies.
The power of giving twice - double the effect
Many children around the world lack safe spaces to play. For every baby or children's toys, books, games, arts and crafts, play furniture sold from 20 November - 24 December, the IKEA Foundation will donate €1 (S$1.50) supporting children's play and development.
You can choose to donate your newly purchased children products at out "Give Twice" box located after the Check-Outs. IKEA Singapore will match each children's product dropped into the box with another one. The donation will go to Food from the Heart to be distributed to their beneficiaries.
For donation of play furniture, ask an IKEA co-worker in our stores for more details.
LET'S PLAY CAMPAIGN RANGE