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Corporate PR

IKEA Korea and KIDP sign MOU to stimulate the design industry and nurture young designers
Mon Nov 05 00:00:00 UTC 2018

André Schmidtgall, Country Retail Manger at IKEA Korea, and Eune Juhyun, President of Korea Institute Design Promotion attend the MOU signing ceremony at Ilsan KINTEX

[Seoul – November 5, 2018] Home furnishing retailer IKEA Korea and the Korea Institute of Design Promotion (KIDP) announced that the two parties have signed a memorandum of understanding (MOU) to stimulate the Korean design industry and nurture young designers.

Based on the two parties’ mutual understanding that design is essential to all social, educational and economic development for the better future, this agreement aims to implement all necessary measures to facilitate and promote the bilateral cooperation in the field of design, and nurture young talents in the design arena of Korea and Sweden. As a part of this official arrangement, IKEA Korea participated in the Job Fair at Design Korea 2018 hosted by KIDP, in order to offer information about job opportunities to young designers.

Under the agreement, IKEA Korea and KIDP will exchange design-related views, experiences, design skills, or design business strategies such as seminars, workshops and exhibitions. They will also collaborate to expand public awareness of design, while encouraging the participation of designers and design firms in design exhibitions held in both countries.

André Schmidtgall, Country Retailer Manager at IKEA Korea, said, “We look forward expanding the design awareness of the public, while nurturing and promoting young talent in the design arena of Sweden and Korea,” adding, "We hope that our joint efforts will further stimulate the development of the field of design in both countries and inspire to create a better future for the many people."

Eune Juhyun, President of KIDP, said, “We are delighted to cooperate with IKEA, a global home furnishing company and a leader in design, just in time for Design Korea 2018. We are hopeful that this cooperation will create a stepping stone for young designers in Korea to reach their full potential in the global arena.”

Under the belief that quality and design should be affordable to many, IKEA aims to offer a wide range of home furnishing products with the right balance of five elements—form, function, quality, sustainability, and low price—to enable the many people to love their homes.