What activities are hosted in your living room? Quite a few, right? It seems living rooms are getting more and more changeable and fluid. Take the sofa. Sure, it’s used for sitting, but sometimes we lie down on it, and other times we sit leaning against it. That's why we decided to make a new rug, with new proportions and a softer feel. We studied weaving techniques, learned about qualities and tested samples with our bare feet. The result: VINDUM rug.
In traditional living rooms, often centred around the TV, we've seen the rug placed in front of the sofa together with a coffee table. But this is beginning to change.
Today, the sofa is not only for sitting on. When it's full of family and friends, we're happy to move onto the rug and use the sofa as back support.
Detailed studies - without shoes
This places new demands on the rug.
”It’s on its way to becoming a second sofa”, says designer Maja Ganszyniec. ”So it must be really cosy to sit and lie on while also being aesthetically pleasing”.
Maja and her colleagues started to study different thicknesses and designs.
”I became quite the rug nerd”, says Maja enthusiastically, remembering a visit at a supplier in Belgium. ”My favourite meeting was when we were eight adults walking around in socks and sitting on various rug samples to find the one with the right feel”.
The cosy hub of the home
The work eventually led to VINDUM, with a thick, dense pile where features of differing colours create exciting effects.
”It’s kind of like when you gaze at a painting from various angles”, explains Maja.
VINDUM has a more square shape than most other rugs. With the various sizes, you can easily find a perfect combination to suit your sofa. We hope it’ll become a loved feature in many homes. As a kind of ”cosy hub”. A nice and sound-absorbing place to gather all of your friends.
Put together your own rug
With rugs in the VINDUM series, you can put together a rug that suits the shape of your sofa. You can create a long rug or a broad one – or one that is both. You easily hide the edges with the thick, high pile.
”I became quite the rug nerd when I was creating VINDUM rugs. I even walked around in socks on different rugs to find the right feeling. The thick, dense pile has small features of differing colours which make the impression shift depending on where you’re looking from, kind of like a painting. The shape means that you can easily put various sizes together and create a rug that suits your own sofa. I hope it will be quite a ”cosy hub” for you and your friends.”