Let’s Play : Freedom to play for all children
When we play, we learn, develop, experience and grow. Our creativity expands. Our bonds strengthen. We de-stress.
That’s why we at IKEA believe in children’s right to play and in play as a basic need of every single human being.
Because we'll be highlighting how, by simply seeing home as a playground, building play into each day can be easy – as easy as, well, child’s play!
It's through playing that children develop and learn. That's why all our products, from soft toys to children's bedroom furniture, are designed to spark their imagination and help them discover new things about the world.
If there is a gym mat on the floor,children will roll around and start playing.
When it's time for a break, you can easily fold it.
Children can fully enjoy playing house.
You can put a snack on it and entertain the customer as if you were a mother.
MALA Parents don't have to help prepare for drawing, and your child can dive into the world of imagination whenever he wants to draw.
SAGOSKATT, Designed by kids Supporting Children’s Right to Play
The 6 designs selected as winning works in 2019, were all made into real soft toys and are now available as SAGOSKATT limited collection.
All domestic proceeds from the SAGOSKATT limited collection will be donated again this year to help the children.
(Sales start date : 2020/10/29- )