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IKEA gives a sneak peek to its products and solutions at IKEA Hej HOME in Hyderabad

IKEA Hej HOME opens on Nov 22 in Forum Mall, HI TEC city

Hej HOME is an experience center where customers can touch, feel and experience IKEA’s products. Products displayed in Hej HOME are only for display and not for sale

Customers can sign up for “IKEA FAMILY”, IKEA’s loyalty program that opens doors to many privileges at IKEA all around the world

Also a platform to explore opportunities to work with IKEA

Hyderabad, November 22, 2017: IKEA, the Swedish home furnishing retailer, today opens doors to its first experiential centre - IKEA Hej HOME in Forum Mall, Hi TEC city, Hyderabad. Designed for a 6 month duration, IKEA Hej HOME highlights what IKEA stands for and what to expect from an IKEA store. Hej HOME is an inspirational exhibition of IKEA products and solutions where future IKEA customers can experience IKEA products before they can actually buy it from its stores in spring 2018.

IKEA Hej HOME reflects IKEA’s understanding of life at home in India and its unique home furnishing solutions for Indian homes. Besides the products, IKEA Hej HOME also gives a peek into IKEA’s long standing relationship with India, its history and philanthropic activities. It also showcases the IKEA food offer and room settings based on its learnings of Life at Home in Hyderabadi families, especially those living with children. The display includes the bedroom, living area, kitchen and dining, play area among others.

Juvencio Maeztu, CEO IKEA India said on the occasion, “We are excited to finally meet the Hyderabad society and open doors to our first experiential HOME for them. With the launch of IKEA Hej HOME today, we are getting closer to the first IKEA India store opening. We hope our future customers will have a good experience and get inspired to do more things with their homes when they are able to buy IKEA products next spring. On behalf of the whole IKEA organization, we feel truly humbled by all the support we have got from our stakeholders in our Hyderabad journey so far. We feel very welcome and IKEA cannot wait to becoming a part of people’s lives and homes.”

Ulf Smedberg, Country Marketing Manager, IKEA India said “We are delighted to be in India and the IKEA Hej HOME launch in Hyderabad today, is a great opportunity to meet the many people who share our passion for home, children, family, food and most importantly our strong values of togetherness and love! Hey HOME is a concept exhibition where we showcase our well designed products, inspiring solutions and get the many people ready to connect with the brand IKEA in a meaningful way. HEJ (Hello) HYDERABAD!”

At IKEA Hej HOME, visitors will connect with IKEA in many ways. They can sign up for IKEA FAMILY, IKEA’s loyalty program, through which our customers can participate in many exciting HOME activities even before the store opens. Different workshops and interactive sessions are also planned for visitors during the next 6 months including home improvement topics and cooking sessions. Through this exposition, IKEA also looks forward to connect with potential future coworkers, especially the women in Hyderabad. IKEA has a non-negotiable commitment to hire 50% women coworkers at all levels in India. Those interested will have a chance to get more information and interact with IKEA co-workers. As the IKEA experience cannot be complete without food, visitors can also get a glimpse of the IKEA Food offer and taste Swedish and Indian delicacies that will be sold in IKEA store’s 1000 seatrestaurant, one of the largest in the world.

IKEA plans to bring Hej HOME to the other cities where it will open stores. After the Hyderabad store, the second store will open in Mumbai during 2019, followed by Bengaluru and Delhi NCR.

For now, IKEA Hej HOME in Forum mall is the one stop destination to get a sneak peek into the Swedish retailer’s famous home furnishings offer!

About IKEA:

The IKEA vision is to create a better everyday life for the many people and we offer well-designed, functional and affordable, high quality home furnishing, produced with care for people and the environment. There are currently 403 IKEA stores in 49 countries with a sales volume of 38.3 billion euros. 783 million customers visited IKEA stores in FY17 and more than 2.3 billion people visited IKEA online. Our 194,000 co-workers from all over the world are the inner strength of IKEA, sharing fundamental humanistic values of togetherness, humbleness, simplicity, cost-consciousness and common sense.

IKEA has been sourcing from India for over 30 years for its global stores. In India, it currently has 50 suppliers with 45,000 direct employees and 400,000 people in the extended supply chain. The IKEA Group is the first major single brand retailer to get FDI approval and plans to open several stores across the main metro cities in India.