IKEA India Breaking stereotypes! Aims to be truly gender equal by 2022
Hyderabad/ Mumbai/ Bangalore, March 06, 2020: In honor of International Women’s Day 2020 on March 8, IKEA India wants to make their commitment to gender equality clearer than ever. They believe that everyone has the right to be treated fairly and given equal opportunities, regardless of their gender
IKEA aims to be truly gender equal by 2022. That means ensuring equal opportunities for both women and men, and reaching 50-50 gender balance in every unit, function and level. This isn’t just about numbers; it’s about breaking down the walls that keep women and men underrepresented in certain roles and building an organization that recognizes the importance of diversity of thought and experience.
Equality is a commitment, a movement and to celebrate this commitment IKEA India organized Equality at the workplace event at their corporate office in Bangalore. They hosted this event along with Breakthrough (an NGO dedicated to the cause of Equality) where they discussed, co-created and shared learnings with everyone on how everyone can work together to build a more equal workplace.
On the day of the event, IKEA India’s senior management shared company’s equality message, few of IKEA co-workers shared some interesting testimonials on the topic, Breakthrough shared the findings from their Streelink Project and we also had Professor Kade Finoff from the Azim Premji University, who spoke on women, work and dignity at workplace.
This was followed up by a co-creation workshop on Equality, where issues were discussed around topics such as – various steps and policies an organisation can undertake for creating inclusive workspaces especially for women or how organisations identify and address the diverse needs of employees, e.g. women who join back after a career break, etc.
Diverse teams are more innovative and companies with gender diversity in leadership positions have better financial performance. When setting goals for gender equality, IKEA makes sure to include both genders. As an example, if a function is more male-dominated, IKEA encourages the People & Culture team to recruit and develop more women, and vice versa. As a result, IKEA has more women co-workers in roles that are traditionally done by men – forklift, assembly, etc., and more than 50 percent of senior leaders in functions like finance and logistics are women. Similarly, men are working with women on an equal footing, no initiative is limited to women only. IKEA’s gender inclusion goals aim at providing an inclusive work environment for all genders.
ABOUT INGKA GROUP AND IKEA INDIA
Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments, and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 374 IKEA stores in 30 countries. These IKEA stores had 839 million visits during FY19 and 2.6 billion visits to www.IKEA.com. Ingka Group operates the business under the IKEA vision - to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it.
IKEA India, part of Ingka Group opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad, and Pune in 2019. Mumbai is the first IKEA market to launch online without physical stores. The ambition is to enter the top Indian cities with a multichannel approach. IKEA Purchasing has been sourcing from India for over 35 years. There are 60+ suppliers with 45,000 direct employees and 400,000 people in the extended supply chain in India producing for IKEA stores worldwide. Two Indian social entrepreneurs are engaging 1500+ women artisans in India to make special limited-edition collections for IKEA!