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Let's play

At IKEA, we take play seriously, and we know that it’s critical for a better everyday life at home. It’s in everything we say and do, and we believe that a playful approach goes a long way. Play is a basic human need for both children and adults.

The Real Play Coalition: working together to spotlight play

For us at IKEA, spreading the word about the power of play is a serious business. Because after producing the world’s largest piece of research on play, we want to shine a light on children’s universal right to play under the UN Convention on the Rights of the Child. And we’re not the only ones.

In 2018, we formed an alliance with others who share this belief. Together with the LEGO Foundation, National Geographic, Unilever, and UNICEF, we work to promote play-based opportunities that serve as rocket fuel for child development.

Together, we are the Real Play Coalition.

Join us and get the ball rolling with some simple ideas for play! If you’re interested in the data and research behind our findings


Play is under threat

Through our collective work and research at the Real Play Coalition, we know that – whether at home, in the community, at school, or across virtual spaces – play is under threat. Children today spend less time playing because they’re too busy. That's why we want to promote play as optimal for child development.

Learning through play

Our three IKEA Play Reports make up the world’s largest-ever body of research on play. The learnings from all this data and exploration directly influence the way we design for the wonderful, ever-changing world of home – which of course includes our Children's IKEA range.

What our play research tells us

Before we formed the Real Play Coalition, our organisations commissioned independent research across more than 100 countries, to assess the impact of play on children, families, communities, and society. Our research reveals that through play, we connect, create, recharge, escape, and explore. It’s these five ‘play benefits’ that make play a basic human need – not a luxury. They're also why the UN Convention on the Rights of the Child underlines play as the universal right of every child.

Children today spend less time playing because they’re too busy. That's why we want to promote play as optimal for child development.


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Playful activities at home to promote health and sustainability.

Playful activities are great ways of bringing family members closer. Through play, children learn, develop, experience, and grow. As adults, we strengthen our creativity, bonds, and find a way to destress.

We know that play is critical for a better everyday life, but also that people feel that they don’t have enough time for it. That’s why we want to promote play as an activity that can easily be a part of our day-to-day routines.


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