Our Let’s Play for Change campaign
With our IKEA Let’s Play for Change campaign, we want to show people that play is a basic need rather than a luxury. Play is vital, not just for kids, but for all of us. Why? Because when we spark play, we connect, create, recharge, escape and explore.
During the campaign, our stores are extra playful places to be. Because we want you to play more, to see how light and simple activities make everyday life more playful.
We hope you’ll join us in getting lost in the joy of play, and that you’ll find out how simple it is to carry on the fun at home.
We know play
We’re real play geeks, having studied, examined and analysed what makes play happen, what gets in its way and how different cultures do it. We published our latest findings as the IKEA Play Report ’17 which, combined with our two previous Play Reports, represents the world’s largest body of research on play.
We’ve also created a mini guide including fun activities to do with your kids, to inspire you to play more at home. Because play is vital for all of us, we want to show people that, no matter who you are, it’s easy for everyone to spark it everywhere, every day.
Kids play – a fundamental right, a basic need
Play helps us develop important skills such as teamwork, risk taking and resilience to stress. It is so vital that the UN Convention on the Rights of the Child declares that every child has a right to play. Yet millions of children across the world are denied their fundamental right to play and develop in a safe, secure environment.
Through our Let’s Play for Change campaign, the IKEA Foundation has partnered with six leading organisations – Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF and War Child – to provide even the most vulnerable children with safe places where they can play, develop and simply enjoy being kids. Thanks to their work, 150,000 children are now enjoying their right to play.
The IWitness Global Citizens program