IKEA has opened its doors to the design world and has started collaborating with both up-and-coming and established designers.
An attempt to cash in on their “coolness”?
Not at all. It’s about the free flow of ideas and the desire to create an open, inclusive design culture that can move in any direction.
Hitting the streets with Chris Stamp
Exploring ways to integrate street culture and sports in a casual and informal way at home led IKEA of Sweden to reach out to avant-garde streetwear designer Chris Stamp. Their collaboration has resulted in the SPÄNST collection, with products supporting an active and sporty urban lifestyle.
“It’s not about names, it’s about learning. The designers we’ve collaborated with are big for a reason – it’s because they’re smart, and we want to work with the best.”
– MARCUS ENGMAN, DESIGN MANAGER,
IKEA OF SWEDEN AB
The beauty of basics
What happens when you add some Danish design to a worldwide home furnishing brand? That’s what IKEA of Sweden wanted to find out by joining hands with Danish design company HAY. The result is YPPERLIG, a collection that really shows the beauty of basics.
“It’s a collection that allows for not taking life so seriously. I want people to have a little fun in their lives.”
While still “being IKEA” of course, OMEDELBAR is a chance to step into something new: the feeling of an exclusive Hollywood showroom where goth and glam meet each other. Large glass hats, red lip-shaped pillows, 3D printed hands for jewelry display, and a B-shaped lamp – all items that represent fashion activist Bea.