What is wool?
Wool is a natural material that many of us love to keep close to our bodies. It keeps us warm when it’s cold and cool when it’s warm, and it’s good at absorbing moisture too. Great qualities for rugs, throws and more! We want all wool in our products to come from responsible sources by 2025. That’s why we’ve begun the journey towards complying with the Responsible Wool Standard (RWS) with strict demands on animal welfare, land management and traceability.