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NORRHASSEL

IKEA x Hasselblad®

In collaboration with the iconic camera brand Hasselblad®, we hand-picked eight images from the Hasselblad Master Award portfolio and created the NORRHASSEL limited edition poster collection.

Balancing beauty, composition, aesthetics and emotional energy, the photos featured in the collection are our way of letting you bring stunning and emotional fine art photography into your home.

In this video, photographer Hans Strand tells us how the wild landscape of Iceland became the motif of the photo featured in the NORRHASSEL collection.

Hans Strand – The fragility of nature

“A flock of birds soars along a wild coastline – the question is: for how much longer will scenes and images like this be possible to witness [...]? All of my work and all of my pictures are, at the end of the day, about my love for nature.”, Hans Strand, photographer – 2008 Hasselblad Master for Nature/Landscape.

The moment when darkness makes room for light in the streets of New York City is the motif photographer Ali Rajabi chose for his picture featured in the NORRHASSEL limited edition poster collection.

Ali Rajabi – Darkness and light

“I like to take photographs in the early morning or late in the evening, to get those harsh shadows. I believe darkness leads to light. You can’t have one without the other. I believe in darkness because you have to pass through it to find the light.”, Ali Rajabi, photographer – 2016 Hasselblad Master for Street/Urban.

The moment when darkness makes room for light in the streets of New York City is the motif photographer Ali Rajabi chose for his picture featured in the NORRHASSEL limited edition poster collection.

Bára Prášilová – A whiff of humour

“I think much of my work is funny or has humour [...]. There is often a lot of colour, but that’s a way of balancing topics that are serious or tough. I approach bad things in life through humour. That’s how I deal with them.”, Bára Prášilová, photographer – 2014 Hasselblad Master for Fashion/Beauty.

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NORRHASSEL

IKEA NORRHASSEL picture Motif created by Dmitry Ageev.

NORRHASSEL

IKEA NORRHASSEL poster Motif created by Joachim Schmeisser.

NORRHASSEL

IKEA NORRHASSEL poster Motif created by Hans Strand.

NORRHASSEL

IKEA NORRHASSEL poster Motif created by Ali Rajabi

NORRHASSEL

IKEA NORRHASSEL poster Motif created by Lars van de Goor.

NORRHASSEL

IKEA NORRHASSEL poster Motif created by Lars van de Goor.

NORRHASSEL

IKEA NORRHASSEL poster Motif created by Tom D. Jones.

NORRHASSEL

IKEA NORRHASSEL poster Motif created by Bara Prasilova.
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