A better everyday one cup at a time
Coffee and tea are the most consumed beverages in the world next after water. Statistically you’ve most likely already had one or a few cups of hot brew today. It’s a part of life that can give a silver lining to any moment. That’s why we’ve decided to update our selection of products to make that perfect cup – from the tea infuser and the kettle to the milk frother. And we’re doing it with prices that make good sense, no matter if you enjoy a sip every now and then, or aspire to be the neighbourhood’s most praised at-home-barista.
We drink coffee and tea to wake up in the mornings, to stay awake at night or simply because it’s good company. Malin Ljungström, who has been involved in developing the range, have more insights to why we enjoy these steaming drinks so much.
“To many, the smell of coffee and tea means well-being and a homey feeling. Since we want to improve people’s everyday, we’re offering products that make it possible for more to experience more feelgood moments at home.”
Cold facts and hot products
Trends travel fast today. In the world of coffee and tea, we pick up interesting habits and quirky behaviours in the blink of an eye. We’re exploring and trying new things. And we want to be able to make as good coffee and tea at home as we’ve tasted in that cosy coffee shop on the corner.
“Today it’s cool to be an expert and really skilled at something. I think it gives a sense of satisfaction when we notice that we’re able make things as good as the experts, without expensive and hard-to-find equipment,” says Malin.
Things that make a difference
Malin and her colleagues dug deep into traditional coffee and tea cultures to find out what tools people feel they can’t live without. They talked to specialists, investigated living, eating and drinking habits to get an idea of the most necessary products.
“We wanted to develop items that make a difference. A kitchen full of gadgets doesn’t make it easier to make good coffee and tea, so we’ve focused on a few, but carefully selected products,” she states.
To secure the right quality and functions, the team cooperated a lot with IKEA Test Lab in Älmhult, Sweden. It’s an IKEA version of a James Bond lab where prototypes are inspected and evaluated.
“A couple of the things we checked were that the thermoses can keep fluids really warm for a long time. And that the glass mugs and glass pots are durable and comfortable, even though they look and feel light and airy,” tells Malin.
For all tastes and different wallets
The best way to prepare and drink coffee and tea can cause intense discussions. No matter which ‘team’ you side with, or how you enjoy your cup, you’ll be able to find the things that put an extra flavour to your hot drink in the range. Another good thing is that there’s something for all wallets.
“It’s one of our contributions to a better life at home. A way to improve people’s everyday one cup at a time,” says Malin.