Who doesn’t like to sing in the shower? A line or two of your favourite song, often out of tune, or the peppy number you just heard on the radio. And why not? The bathroom is one place we can be our beloved singer. While there is nothing wrong with singing in the shower, it often prolongs the time under the water flow. And every minute under the shower means 10-12 litres of precious water going down the drain. Tobias is too aware of this waste and the hardships it can bring in the future for all of us.
“Water scarcity is getting real, and many people do not have enough access to freshwater today. We need to make sustainable, water-efficient solutions affordable for everyone,” says Tobias.
IKEA has identified showering, toilet, laundry, cooking & eating/drinking and washbasin/sink activities as five areas where the right products can influence over 90% of the water use at home, enabling households to become more water-efficient.
Of these, showering is where most water is used. Therefore, IKEA and Flow Loop – one of the finalists in the IKEA Bootcamp 2019 – joined hands to co-develop a water recycling shower solution for homes and enable people to be more water-efficient. The innovation consists of a water recycling retrofit shower solution that fits any shower space.