The process of making BILLY anew has been one of exploring changes seemingly small that then open the doors to even more possibilities for improvement. One such small change is the wrapping of edges for a seamless look that’ll both cover and decrease the amount of plastic edge bands used to enclose the bookcase. It’s really a springboard to the complete phasing out of plastic in BILLY.
“Using only 60 centimeters of edge band is already very little, but we want to go further by replacing the plastic with paper edge bands”, says Bonnie. “To engage a new innovative material like this, we need to do a lot of tests. Can they last through the tear and wear? We’re in a very positive place to make it happen.”
Replacing the plastic edge bands would mean that the majority of materials used to produce BILLY would be coming from renewable sources, strengthening its circular capability even further.
“It’s a big transition to go from veneer to paper foil, and there’s a big transition to expand the supply base. We’re being quite creative there, but in those type of situations we also need to wait for suppliers to have the production setup in place”, Bonnie explains.
There’s still a road ahead for the new BILLY, but the movement is already making waves at IKEA – marking a big milestone in the journey towards becoming more circular.
“The new BILLY will be smarter about resources, even better for thin wallets, and beautiful,” says Bonnie. “I think that’s amazing.”
The new BILLY will launch in Asian Pacific markets in July 2022, and in other markets starting January 2024.