Guillaume Charny-Brunet, SPACE10’s Co-founder & Strategy Director.

SPACE10: the IKEA research and design lab exploring the future of living

Tell us more about SPACE10 – what do you do?

A white building with blue window and door frames in Copenhagen – the home of innovation lab SPACE10.
SPACE10, located in the old meat packing district in Copenhagen, Denmark.

Why does the IKEA business use SPACE10?

What projects are you working with now that you feel particularly excited about?

A model neighbourhood made from wood symbolising SolarVille, where households can trade energy with one another.
Wooden model of SolarVille.
A man’s hands adding a red sauce from a squeezy bottle to a round cracker with green vegetables on top.
Picture from the Future Food Today cookbook.
A mobile phone superimposed on a background featuring a person’s chest. The screen shows an IKEA STRANDMON armchair.
SPACE10 headed up the design of IKEA Place - the augmented reality app, that lets you place true-to-scale 3D furnitures in the comfort of your own home.

SPACE10’s work falls into three categories:

A hydroponic farm in a structure of around two square metres with three levels of trays filled with crops.
The SPACE10 vertical farm in the Lokal salad bar, Shoreditch, London.
SPACE10:s “Shop on wheels”, a self-driving vehicle cum shop in yellow and blue parked in front of a pink building.
SPACE10 envisions the pop-up store on wheels.