The ASC logo on our packaging and menu boards reassures customers that our salmon comes from farms which comply with the organisation’s standards for responsible aquaculture. The feed is more sustainable, the fish are protected from disease with no or little need for chemicals and antibiotics and the farms seek to minimise their impact on the local environment. (See details below.)
The MSC-certification programme on the other hand, recognises and rewards sustainable wild-catch fishing practices. Its ecolabel – which appears on IKEA cod, herring and shrimp packages and menu boards - can only be used on products that have been independently certified to the MSC’s science-based standards.
Both organisations want to ensure the availability of seafood, the health of the oceans and the livelihood of local communities. They look to a future in which our seas are teeming with life, and our seafood supplies are safeguarded for future generations … and so do we!