With the decision to phase out non-rechargeable alkaline batteries, IKEA wishes to inspire consumers who need to use batteries frequently to make a switch to rechargeable batteries. Studies indicate that over time, regular use enables consumers to save money and reduce waste at home. “The focus on rechargeable batteries is directly connected to solid waste reduction and cost reduction for the customer. It will be a lot more convenient for customers to use rechargeable batteries for a lot of products. The LADDA battery, for example, can be charged over 500 times. You don’t need to buy new batteries all the time; you can reuse them. It saves a lot of money in the long term and will also save the planet from a lot of waste batteries, which would be the case if you only use alkaline batteries,” says Jimmie.
Using rechargeable batteries like LADDA makes sense for products such as gaming controllers, torches, kids’ electronic toys, and point-and-shoot cameras, among others. And just like TVs and cell phones, rechargeable batteries have evolved. For example, unlike earlier rechargeable batteries that would go blank if left uncharged for about a month, batteries like LADDA have a much longer charge life. Also, rechargeable batteries are now ready to use, whereas before they needed to be charged first. “Our tests have shown that LADDA, in many cases, is a better option because in alkaline batteries, the voltage drops drastically. But with LADDA, it drops just a bit and then it maintains the same. This is better in the long term. So, when you use LADDA, you would have a more consistent voltage on the product,” says Gizem.