An icon, updated

So very hot dog-ish!

There’s a new dog in town. Say hej to our new plant-based hot dog. Smoky flavour. Meaty bite. And just the right snap. For meat eaters, for plant eaters... for hot dog lovers!

Since the 1980s we've been serving up tasty hot dogs to hungry shoppers. Now everyone can enjoy our new plant-based hot dog. It's just as tasty as our original icon, but without the meat.

The hand of a person in a green striped shirt holds a hot dog.
A young woman is eating a plant-based hot dog with mustard and ketchup. She is laughing.
A person wearing a green jumper holds a hot dog in a bun high. The hot dog has ketchup and mustard on it.
A hand with green nail polish holds a plant-based hot dog with ketchup and mustard.
A man in an apron holds a plant-based hot dog up. There is a black tiled wall behind him.

Meet the maker

“When developing this hot dog, the goal was for it to resemble our meat-based hot dog in taste, look and texture as much as possible. And I´m very happy with the result.

We have recreated the slightly smoky taste, given the skin the right snap and succeeded in making the hot dog look really tasty. Perfect for anyone who wants to cut back on their meat-eating but loves hot dogs!”

Taro Kondo, IKEA Product Design Developer

Vegetables and other ingredients on a green background.

Full of good stuff

Combining food innovation with plant-based ingredients, we've created a truly yummy alternative. Made with rice-based protein, it has a mild and smoky flavour, balanced with the no-added-sugar sweetness of carrot and apple. It's almost a shame to add ketchup and mustard.

A child laughs while holding a plant-based hot dog.

Continuing our commitment

As a global business, IKEA has a big responsibility – and opportunity – to make a positive difference.

We are continuing to work towards our goals for 2025, where 50% of main meals offered in our restaurants and 80% of all packaged food offered in the Swedish Food Market will be plant-based.

And, this new hot dog helps us on that journey!

Ready for a bite?

Our new plant-based hot dog is launching in store at IKEA bistros in European markets this summer. It will roll out around the world in the coming year.

Look for it in your local store during your next visit and in the meantime, click below to find out more from IKEA Food.