After several rounds of discussions and a one-year-long pre-study, a plan began to take shape. IKEA decided that it will start in 2021 by offering its suppliers in Poland, China and India 100 per cent renewable electricity by extending them green electricity contracts, which have been chalked out with energy providers.
“The key lies in turning plans into habits. Because if you don’t turn it into a habit, you will need to make decisions every day actively. And I think that’s exhausting. So, when you buy green electricity, you don’t need to figure out ways to avoid the climate impact on a daily basis,” says Andreas.
The pre-study showed that most IKEA suppliers could not generate all the renewable electricity they needed on-site. They have to buy it from the grid. Also, while the intent to adopt renewable electricity was very much there, it was difficult for these suppliers to access it. Some operate on a small scale, while a few others believed renewable electricity is too expensive.