"Our ambition is to have a plastic-free solution for consumer packaging. Corrugated board as a packaging material is quite well known to IKEA. But it's not a standard solution for products like blinds. The shift also involves changing the mindset of suppliers, who have been using plastics, and those of the buyers, who have been picking blinds in see-through packaging," says Tommi.
The corrugated packaging for blinds is just the first step; more environmentally friendly packaging solutions in the space of textiles will follow soon.
IKEA has also changed the packaging for its light bulb range LEDARE and SOLHETTA. These used to come in blister packs earlier, including form-pressed plastic. The team decided to put the bulbs into small cartons to do away with plastics, making the package much easier for the customer to open.
But getting rid of plastics in packaging comes with its challenges, besides behaviour change for shoppers and suppliers.
The move to corrugated boards from see-through plastics for IKEA blinds is a good example of that. The change also increases the dimensions of the package, making it a pinch bulkier but with more protection, which is important as customers order more and more online.
Small challenges aside, Maja hopes to find ways to contribute to a world without plastic waste and enable people to make more sustainable choices.